Affiliate Payouts top $2 billion by 2010!

Steve O'Hear @ blogs.zdnet:

"Social network ad spending in the US could top $2 billion by 2010

Despite being nervous of user generated content, marketers are finally ready to embrace social networks, according to a new report from eMarketer. As a result, US social network ad spend is estimated to reach $2 billion by 2010, and, for the time being at least, MySpace stands to benefit most.

The report predicts that US spending will total $865 million by 2007 (up from $350 million), with MySpace taking the lion's share, at $525 million. The rest is then carved up between what eMarketer calls 'generic social network sites' which includes Facebook, Bebo, Piczo, and Friendster ($200 million), and 'portal' social networks such as MSN Spaces, Yahoo 360, and AIM Pages ($95 million). The remaining $45 million goes to more niche offerings.

With the larger social networks possibly reaching saturation point in the US, international growth will be a key factor. eMarketer estimates that social network ad spend outside of the US will rise to $260 million in 2007 (up from $95 million in 2006), and by 2010 is expected to reach $665 million."

WOW! ... Let's make it $4 billion

That article assumes the dollar doesn't crash completely in the near future, which is quite unlikely in my opinion.

Pryda said:

That article assumes the dollar doesn't crash completely in the near future, which is quite unlikely in my opinion.

Click to expand...

With as much stock as third-party private investors have in the United States of America Inc. (read the constitution...) I sincerely doubt they'll let this sinking ship completely submerge any time soon.

We're a cash-cow that borrowed at $0 with interest. You can't pay off a debt when it's borrowed at $0 with interest... Slavery? Fascism?

No, Democracy.