Affiliate Market vs Having own Customers

Hi all, I currently do affiliate marketing but I am thinking about cutting out the middlemen and offering my service direct. However, dealing with clients direct also means more work. More sales calls / emails and more admin work.

Affiliate marketing allows me to concentrate on 1 thing....SEO.

Which one would you choose?

I think both has it's pros and cons.

Affiliate marketing - as you said, all you need to bring is the traffic.
Own ecom - More money, but usually more work.

DunderMannen said:

I think both has it's pros and cons.

Affiliate marketing - as you said, all you need to bring is the traffic.
Own ecom - More money, but usually more work.

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Yes this is what I'm torn between.
Affiliate marketing is building somebody else's business.
Own business = more work but more money.