Adwords Zip Codes Targeting vs City Targeting

Hello,



Would like to get help after a long time of testing without a clear answer.

I have a local business located in U.S that serve customers 50-60 mile radius, I set up a different campaign for each city to add the city name on the title of the ads.



I have made 3 tests and I'm still without a clear answer :

1. Target customers by zip codes

2. Target customers by city name

3. Target by city name and zip codes



The 3rd test (Target by city name and zip codes) is the only one that works by "Ads Preview and Diagnosis" (Results was bad but I'm not sure)





So what is the best targeting (to reach more people) ?





Thank you!

Thomas.

City is the best because the most specific level of location for some people are cities. If someone isn't categorized to be in a zip code but a city instead and you are targeting by zip code then they won't show up. This is still the case even if you are targeting all of the zip codes in a city.

If your service is specific or available to certain zip codes its better to target zip codes. Targeting zip codes will give you narrow targeting but it will filter people coming from other zip codes. But the problem is you have to remember all the zip codes. If you do not know, go with City Targeting. But make sure you select "People in my targeting location" which will help show your ads to people who are physically located in your location.

City targeting just targets all zip codes within a city; the only reason to use zip code is to either target a specific PART of a city (South side of Chicago) or to avoid certain areas of a city (why waste luxury ads on the ghetto zip codes). You can use city and zip together to do different variations. Or you could target a city and then boost certain zip codes even more in bid.

-ThopHayt