Adwords -vs- Microsoft Ads

Discussion in 'BlackHat Lounge' started by smeagol22, Mar 10, 2012.

  1. smeagol22

    smeagol22 Newbie

    Sep 28, 2011
    Likes Received:
    So earlier this week I used a $100 dollar voucher for adwords and chose a small set of keywords (30). After 6 hours of running, I had already used up $65 worth and I had only received 27 clicks. I had selected the option to allow the bidding to go up if need be (big mistake!). I was disappointed with the extremely low amount of clicks. So today I used a $50 voucher with Microsoft Advertising. I set the max ppc at .45 cents. A few moments after the ad began, my site got a flood of traffic, I set my max money to be used at $80. Over a 6 hr period, I received over 630 clicks at an average cost of .15 cents a click!! I used the same keywords as adwords.

    What was the difference? :confused:

    I don't think I will waste any money with Google.