1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Adwords vrs. Bing Conversion Rate?

Discussion in 'Adwords' started by gtull2, Mar 5, 2015.

  1. gtull2

    gtull2 Power Member

    Joined:
    Apr 25, 2013
    Messages:
    636
    Likes Received:
    341
    Gender:
    Male
    Occupation:
    Stuff
    Location:
    The Deep South
    Home Page:
    Hello,

    I've been dabbling in Bing lately. I used to play with Adwords.

    I got back into Bing because of a lucky streak I had with coupons, and the cpc is just so cheap.

    I also love Bing because I can direct link affiliate products.

    When I played on Adwords, it was for my legit offline business. The cpc was high, but my margins are ridiculous, so I didn't care.

    I'm thinking about trying affiliate products on Adwords again. My last real attempt at that was many years ago.

    Obviously, I'm going to have to cloak with Adwords. I'm also going to have to pay a lot more per click.

    My question: do any of you serious advertisers have any numbers comparing the conversion rate on Adwords vrs Bing?

    My assumption is that it is higher, but how much higher?

    My best performing ad on Bing is converting around 3.3%. I'm curious what the conversion rate may be with the same ad on Adwords?

    Of course I can get the answer to this after a budget of a few $k, but I would love to hear some thoughts from you (for free).

    Thanks!
     
  2. c7m4d4

    c7m4d4 Registered Member

    Joined:
    Apr 27, 2012
    Messages:
    52
    Likes Received:
    22
    Occupation:
    Digital Marketing Manager
    Location:
    San Diego, CA
    That is such a loaded question and there is sooo many variables that can go into it. Are you using the same ad copy? What is the niche? Same landing page? Same max cpc bids? etc...

    In personal experience I have found it both ways, I have seen campaigns on Bing aboslutley kill it compared to Google (ex: EDU Lead Gen: Bng: 6% Conv Rate w/ a $80 CPL vs Google: 2.3% Conv Rate & $250+ CPL). But as a genral rule if something is working on Google it should work just as well on Bing at a lower CPC. With 70 - 80% of searches happening on Google you can expect CPCs on bing to be 20-30% cheaper.

    If you want set in stone answer you, you answered it your self. You are going to have to throw some $$ and test, test, test.
     
    • Thanks Thanks x 1
  3. gtull2

    gtull2 Power Member

    Joined:
    Apr 25, 2013
    Messages:
    636
    Likes Received:
    341
    Gender:
    Male
    Occupation:
    Stuff
    Location:
    The Deep South
    Home Page:
    Thank you for the feedback.

    Yes, I was thinking of the same ad copy, kw's, niche, landing page, etc. Of course the cpc would have to be adjusted to find the same ad position. I was wondering, with all else being equal, how do the conversions compare on Adwords vrs. Bing?

    I believe that the average age of users is higher on Bing, so that would make a difference. I'm sure there are likely some socioeconomic differences as well.

    But in general, I was just wondering how drastic, or not, the conversion rates are between the two?

    Thanks again for the response c7!
     
    Last edited: Mar 5, 2015
  4. jcimble

    jcimble Newbie

    Joined:
    Apr 4, 2015
    Messages:
    10
    Likes Received:
    0
    I'm interested to know if Bing is any good for the UK. I setup a campaign but I got very small amount of clicks/impressions, no clicks from bing's content network, maybe I had something set wrong? I didnt invest much time into it, because I had a Bing support person doing support for me because I had a tough time getting approved.
    AdWords conversion for the affiliate stuff I am promoting is $20-$30 cpa.