Adwords tip

partymarty4870

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I've been making some good bank with this for a few weeks now, so thought it time to spread the love

It may not work for all, but works very well in some niches - like mine, travel.

I'm targetting searches for phone numbers - eg "phone number for my competitor" , "phone number for travel company".

The ad cost is generally 1-4c and there is zero competition - every ad comes out on top.

It's giving me some good targeted ready to buy customers. Customers who think they are calling my competitors.

I'm directing them to a page on my site about the individual product - of which I have included my phone number in the page description. It's not giving me the highest clickthru - but our phonesales have gone through the roof.

And yes I know that I could simply optimise and market a page to do the same thing - but at 1-4c a click (when it's the impressions that are making money anyhow) why waste your time.

By the way I run an online travel agancy, but maybe this can work for other niches.
 
I'll just add that it is a good idea to keep a list of all the other companies real phone numbers handy so you can give non-buying callers the correct number quickly
 
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