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Adwords Question If Someone Can Answer

Discussion in 'Adwords' started by marketer14, Jan 26, 2012.

  1. marketer14

    marketer14 Regular Member

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    I put a keyword into Google search and didn't find any paid ads. I then put the same keywords into Adwords Keyword Tool and the estimated cpc cost ranged from $1.00 to $3.00 per click. I'm confused, why are the clicks so high when there aren't any ads showing up on the search? Anyone know why?
     
  2. LucidMarketing

    LucidMarketing Regular Member

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    First, just because you don't see ads when you do a search, doesn't mean they don't exist somewhere in the world or have never existed before. It just means you are not being served any at this time for a variety of reasons, one of course being no advertisers serving ads right now. Doesn't mean they don't exist, just that they won't or can't right now.

    Second, the estimated CPC in the GKT is just that: an estimate. It uses historical data (those advertisers in other parts of the world and in the past I was referring to). It also assumes that your Quality Score will be average (QS = 5). But if your QS was higher, you'd pay less.
     
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  3. johnwoo

    johnwoo Power Member

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    Thats the perfect asnwer
     
  4. xxx111

    xxx111 Newbie

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    Thank you for information!!
     
  5. marketer14

    marketer14 Regular Member

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    Great, thanks for the answer.
     
  6. toots

    toots Newbie

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    There are restrictions on certain kinds of keywords. Addresses, public utilities, drugs, etc... are not allowed or have specials conditions on their use.

    Somewhat related, ads may only appear on the bottom of the page if there aren't at least 4 advertisers.
     
  7. dkdanielkli

    dkdanielkli Regular Member

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    Thanks for the answer, I was actually concerned about this too and was too lazy to ask. :chicken_w