I cant see how an adwords PPC campaign can be profitable. (Eventhough I know it is) The best conversion rate I have ever seen on any online product via any methods (other than ppc) is 3-5% So for every 100 visitors I expect to get 3-5 sales. Considering the average order is $50 and my profit margin is 25% how the heck can I ever expect to be profitable with adwords? All keywords for my niche are $1.00 min to hit the front page. However I am down to averaging .80 per click. So 100 clicks cost me $80 and I make $62.50 in profits. WTF?? I would need to get under .625 per click to have any profit at all. Thats impossible using Search networks with the niche I am in. ---- What am I missing?