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Adwords Max CPC Vs Avg. CPC !!!!!

Discussion in 'Adwords' started by krimoon, May 23, 2015.

  1. krimoon

    krimoon Newbie

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    Hi

    First I'm totally new to adwords i set up a campaign yesterday, i set the max bid on a keyword to 0.30, but i was surprise my balance exhausted very quickly when i get only 5 clicks!!

    Can someone please explain what happened !!
     

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  2. onlyshop

    onlyshop Newbie

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    very weird, maybe the keywords are in automatic cpc
     
  3. extreme90

    extreme90 Jr. VIP Jr. VIP

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    One possibility can be that, since Adwords System takes time to get the latest updated data, so it might be that you have set the maximum CPC after the clicks already being occurred, other could be setting up automatic cpc, but in that option, you cant set the individual cpc pricing.

    Please let me know if you need any consultation. :)
     
  4. Gwenn

    Gwenn Registered Member

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    This is not a big issue. You have set a CPC rate. Google sometimes set the rate (upto +75% of the CPC) depending upon our conversions. Google well knew our campaigns performance, so they adjust the bid rate accordingly to get more conversions. If you want to get rid of this, pass the message to Google support team. This won't happen again.
     
  5. junkyard

    junkyard Newbie

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    Switch to manual cpc bidding - if it happens again contact Google AdWords support. Also - check if you have rules that can increase your bid for mobile devices.
     
  6. ozzieoz

    ozzieoz Junior Member

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    did you fiddle with the mobile bid adjustment and set it to 400% or so?