Adwords Max CPC Vs Avg. CPC !!!!!

krimoon

Newbie

Feb 1, 2015

18

0

• May 23, 2015

• #1

Hi

First I'm totally new to adwords i set up a campaign yesterday, i set the max bid on a keyword to 0.30, but i was surprise my balance exhausted very quickly when i get only 5 clicks!!

Can someone please explain what happened !!

 

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onlyshop

Registered Member

May 30, 2011

54

11

• May 23, 2015

• #2

very weird, maybe the keywords are in automatic cpc

 

extreme90

Elite Member

Jr. VIP

Oct 21, 2007

1,666

624

• May 23, 2015

• #3

One possibility can be that, since Adwords System takes time to get the latest updated data, so it might be that you have set the maximum CPC after the clicks already being occurred, other could be setting up automatic cpc, but in that option, you cant set the individual cpc pricing.

Please let me know if you need any consultation.

 

G

Gwenn

Registered Member

Apr 10, 2015

82

12

• May 25, 2015

• #4

This is not a big issue. You have set a CPC rate. Google sometimes set the rate (upto +75% of the CPC) depending upon our conversions. Google well knew our campaigns performance, so they adjust the bid rate accordingly to get more conversions. If you want to get rid of this, pass the message to Google support team. This won't happen again.

 

J

junkyard

Newbie

May 30, 2015

4

0

• May 31, 2015

• #5

Switch to manual cpc bidding - if it happens again contact Google AdWords support. Also - check if you have rules that can increase your bid for mobile devices.

 

ozzieoz

BANNED

Feb 13, 2013

172

32

• Jun 11, 2015

• #6

did you fiddle with the mobile bid adjustment and set it to 400% or so?