Adwords: Manual PPC or Automatic Strategy?

frostifyy

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Hi everyone,

been hanging around at BHW, really love the forum so far with everyone sharing their goals and knowledge.

Right now, i am managing some clients adwords portfolio, I have been doing manual bidding PPC on adwords. Recently few months, adwords changed it's interface and comes out with an automatic strategy with (maximize clicks, conversion,etc). I switch 1 of the ad groups to test it out for 2 months, it gathers higest conversion as compared to the other 2. But bare in mind they 3 different ad groups are totally different keywords and ads.

I'm still testing out but like to ask if any experts here will recommend the automatic strategy or shall i stick to manual bidding ?

Monthly budget: $1k
local business
Just google search, no google partner or search display,youtube,etc.
No. conversion monthly: 20 (client sale is $200revenue/sale), some conversion could be through phone calls directly with no conversion being tracked.

I have been using manual PPC and automatic script by brainlabs for position bidding #.

Anyone would suggest or input a better strategy, shall i go for automatic or continue my manual bidding? The automatic has a slight increase of conversion though but the cost increases as well.

Thanks in advance.
 
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