Adwords lading page

We use a combination of automated systems and human evaluation to determine landing page experience on your site. Your ads may show less often if they point to websites that offer a poor user experience based on one or more of the following factors:

1. Relevant, useful and original content
   • Is the purpose of your site clear?
   • Is your site actually useful to visitors? Do people feel like they accomplished what they wanted to accomplish when they clicked on your ad and visited your site?
   • How original is the content on your site? What does your site offer that other sites don't?
   • Does your site add value to visitors? Do people feel like their time was well spent on your website?
   • Does your site provide content that visitors expected to find when they clicked on your ad?
2. Transparency and trustworthiness
   • Is your business and contact information easy to find?
   • Are you upfront about any information you're collecting from visitors?
   • Can people trust that you'll safeguard the information they give you? Is it clear how that information will be used to benefit them?
   • Can people easily tell what'll happen when they perform an action on your site?
   • Do people feel like you're hiding the true purpose of your site, or not telling them what they need to know?
   • Can people trust you'll be able to deliver the goods or services they're looking for?
3. Ease of navigation
   • Is it easy for people to find what they're looking for (including on mobile sites)?
   • Does your site have too many links that might confuse people?
   • Can people easily find information to learn more or answer questions?
   • Are there annoying pop-ups, too many ads, or other distractions that get in the way?

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Disloyal said:

This is directly from Google:



Follow those standards and you should be fine.

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