Adwords keyword tool question

borge009

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Apr 24, 2010
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hi Im new to adwords.

I just want to ask what do the approximate cpc mean for publishers and advertisers? do high cpc mean good?

THanks
 
The adwords tool is mainly conceived for advertisers and is usually used for search.
A high CPC means that the keyword has a high CPC in search (Google and partners). That's all.
 
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