I am ranked 1st for a term with a good amount of traffic in which the people searching for the phrase are in India. However I'm not getting any traffic from it. Should I not be going after phrases like this since people aren't searching for it in the U.S. and that is where I live? Are they not showing my result in India? Should I be only using the local search traffic info or should I use the global? Should I use exact or phrase match for keyword research, and why?