Hi All, Ive had adwords for approx a year now. with a monthly expense of $1200 and 1.5 position on average and only converting 6 clients for the year (approx 13,000 clicks to site for the year) (its a recruitment niche) ive found it to not be viable. I worked the ads over time to be more effective. eg: negative keyword, time/days, adjusting budget, adjusting keywords, trying different campaigns etc. ive found that cold calling has had a better return of 1 client to 120 calls approx. Ive just found no success with adwords. Could this be a niche related issue or something im failing to do?