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Adwords FAIL!!!!!

Discussion in 'Adwords' started by Werombi, Jun 8, 2015.

  1. Werombi

    Werombi Newbie

    Joined:
    May 26, 2015
    Messages:
    34
    Likes Received:
    14
    Occupation:
    MD of catering and recruiter
    Location:
    Australia
    Hi All,

    Ive had adwords for approx a year now. with a monthly expense of $1200 and 1.5 position on average and only converting 6 clients for the year (approx 13,000 clicks to site for the year) (its a recruitment niche) ive found it to not be viable.

    I worked the ads over time to be more effective. eg: negative keyword, time/days, adjusting budget, adjusting keywords, trying different campaigns etc.
    ive found that cold calling has had a better return of 1 client to 120 calls approx.

    Ive just found no success with adwords. Could this be a niche related issue or something im failing to do?