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ADWORDS dos and donts?

Discussion in 'Black Hat SEO' started by DebbieSprules, Sep 2, 2009.

  1. DebbieSprules

    DebbieSprules Senior Member

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    Maths and business genuises all hail

    I have a £12.99 product.

    I want to rank for

    radio courses $1.16 - 96 searches - 36 clicks position 1

    radio training $1.12 - 78 searches - 24 clicks position 1

    Do you think its worth it for me? based on your experience?


    Are there any big no nos for google adwords? I have a mate who basically lost 24k on them!!!!!

    PS - do those URLS come up in google when posting here... :) eeek!!!
     
  2. MDSOperandi

    MDSOperandi Regular Member

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    Hi, when creating adwords campaigns choose the keywords that you would like to rank for (I usually go long-tail) and then use the CPC tool to see the lowest you can possibly go by entering in your the lowest amount possible. Do not go with what Google recommends, in most instances you can get it cheaper by starting at 1 cent per click and then going up until you find a price you are happy with.

    Also, (Obviously) set your daily limit but more importantly set the countries where you want your ads to be displayed.

    Finally, place as much info in the ad as possible to ensure that you only get serious shoppers not just people who may be interested.

    e.g. Instead of writing "New SEO software for sale" write "Windows based BlackHat Software"

    you get the idea, this way you will only get people who want to do BH on a Windows box.

    Finally, after a few days, review, review and review your stats and adjust accordingly.

    Regards
    MDS
     
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  3. DebbieSprules

    DebbieSprules Senior Member

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    How much money based on a £12.99 sale would you place on this knowing this is a keyword likely to attract wannabees rather than buyers and also that it only has a small keyword search.

    I also note that market sam shows you number of clicks, I wander if Market sams, NO1 position means organic rather than paid, as only a small percentage of people click paid ads.
     
  4. akla01

    akla01 Newbie

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    By market sam I assume you mean market samurai?

    Although I really dont get the same numbers that you posted.
    (Radio Courses, Searches: 217, SEOT:91, AWT:3, AWCPC:1,61, OCI:53%, AWW:4,83)
    Looking at theese numbers you can assume that you will spend $4,83 on adwords a day and you will get 3 clicks on your ad and 53% of them will get a sale. Just assuming this will happen (no guarantee) I hope you have a good margin on your product.

    If you continue to look at thoose numbers thou if you take 3clicks divided by 217 searches you get a conversion rate of 1.39%. That is just to low to get a good quality score.

    But I should say this, Market Samurai is not the most trusted software when it comes to get this right. I myself run an ad that has 6608 searches worldwide and it says that it will get 2 clicks per day on my adword campaign, I get around 100. The 6608 is not correct in my instance thou since I run it in my own language. I get around 1000 impressions per day.

    If I where you and I thought that I had a good product I would set a low daily budget (around $5) set your bid at a fair price (not 1cent, your qs will get hurt and you will suffer in the long run, basicly the better qs you have the lower you have to bid and the better your pos will be) run it for two weeks and then you'l have some more accurate statistics to go by.

    Disclaimer: I'm not an adwords expert, this is from my own experience. Also English is not my first language so please excuse any spelling or grammar mistakes.
     
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  5. Website

    Website Supreme Member

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    don't use adwords unless you know what y0ou're doing. 95% of ppl don't.
     
  6. DebbieSprules

    DebbieSprules Senior Member

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    I agree with that if I was planning on entering a massively busy niche.

    At the end of the day I have to just do some maths.

    My product is £12.99 and there is a 100% profit on that, therefore I was thinking of giving an affiliate £6 per sale or £5 so if it costs me up to £2 realistically to sell each one using G then surely I have won right?

    I suffer from dyscalcula and hence I needed to run the numbers past some people on here so that I dont fuck it up.

    So for example...

    If I budget £5 per day that's approximately 5 clicks right and a potential 2 sales..?

    So £5 spend creates a dividend of £25.99 - Profit of £20 per day????
     
  7. akla01

    akla01 Newbie

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    Your numbers are probably correct assuming the statistic you have are 100% true (wich they just won't be unless you actually have tried to run the campaign)

    Think of you adwords campaign as you think of SEO on a website. Meaning how is your landing page, does it equal to your product, is it fast to load, does it have any popups, is your domain name coherent to what your ad is about etc etc.

    How is your ad written out, will it scare of the non-buyers and will it appeal to the buyers. Are your keywords in it (remember, the search phrase will go bold if you have thoose words in your ad). Will it be well written towards what you are selling and what people who tend to buy are searching for?
    You can even do a radio training {{keyword}}

    How will your CTR be, low, high. What is the history of your adwords account?

    All of the above will affect your quality score and your quality score will affect the price you have to pay for your ad.

    As I said before, go for a low daily budget, set a fair price on the bid (I would start with 0,5 on that one and follow it daily and adjust it to see where my qs lands) run it for two weeks and see what your numbers say.

    DONT put a whole list of keywords in there, start with thoose two and develop it from there. Don't forget about localisation and skip third party site. Think quality score, quality score quality score (location, location, location)

    Same disclaimer as last time ;)
     
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  8. DebbieSprules

    DebbieSprules Senior Member

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    brilliant.. ok

    My max bid as advised by you was 0.05 which showed me an average postion of 6-8...some of the keywords not at all as it was not high enough.

    So I have adjusted my click pay to 0.65 to see what that does , I have removed the "other sites" options...

    Oddly, Radio School was the highest number of searches according to market sam and g external. So I used that as my header...the word BUY.. to stop time wasters.. and the price as advised by GG

    My ad reads..

    Radio School
    The most powerful radio training
    tips in the UK, buy for just £12.99 www.mysit.com
     
  9. DebbieSprules

    DebbieSprules Senior Member

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    Who ever said adwords was a load of dog turd is so right... what a crock of shit.

    Each time I try I get "bad keyword" relevance... what the fuck is that shit. like I am some sort of retard. My keyword is the same as all the other ads. Jeez they make me sick.
     
  10. Website

    Website Supreme Member

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    I have made money with adwords long time ago. You have to be very specific with the keyword selection. The landing page must match the keyword.
     
  11. DebbieSprules

    DebbieSprules Senior Member

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    Thanks... but its their interpretation...

    for example lets say we are selling a flying school course that is home study right or is podcast and work book right? and there are other flying schools ... if I use Flying School on my keyword, I have to rely on g acceptiing my fair and reasonable interpretation of how we have named our product! Our landing page is all about flying, and we are offering a flying school... albeit not the same type of school as other people.

    Do you see?

    Give me an example of how they interpret page matching a keyword.