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adwords dispute

Discussion in 'Adwords' started by leehughes, Nov 24, 2010.

  1. leehughes

    leehughes Regular Member

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    I came across a £100 promo code and started using it on adwords. It's the first time I have ever used adwords. That day I also got a email from one of my affilate companies saying that they were having a 50% sale.

    So, I started up adwords and off I went.

    The next day I was up $155 making 3 sales.

    The day after that I find out (new to PPC) that I can not bid on certain keywords. I had to create a blog post and use that link in my adwords. So people now click my blog post and then go to their landing page. The ad was just the affilate link and THEIR landing page that they created for this offer. So basically I was told to create 1 extra step for no reason.

    The user now clicks on the link, goes to my blog post, clicks to link and then goes to the landing page.

    I get a email today saying that the company won't allow those sales because I used those keywords that I wasn't allowed to bid on (I didn't know)

    So now i'm having it out with them trying to make sense of it all. What I don't understand is that in no way have I damaged the rep of this company. The user click on the link and goes straight to an official landing page created by them. I used my promotional code, using my money to increase their sales, of which I sold 3 in the first night.

    Can someone help me out on this? Do I have a case or will I just loose the $155?
     
  2. floflo89

    floflo89 Regular Member

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    You will probably lose them. You should read TOS all the time.
     
  3. h4ckzor3

    h4ckzor3 BANNED BANNED

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    You will lose them.

    If you make a blog post ( most likely a review of this product ), they will also benefit in SEO terms and moreover, the refund rate of clients its much more lower when they are really interested in this product... Its all about the company benefits.
    You might think that they also get 50% for their sale but they can win much more then that if you follow up their TOS, and write a blog about their product.

    Let me put it this way :
    PPC with hoplink -> You earn 50%, Company Earns 50% commission from clients.
    Product Reviews -> Same as PPC + More clients from SE directly to company website bringing 100% commission due to your SEO boost.
     
  4. bryanon

    bryanon Executive VIP Premium Member

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    Not allowing to bid on trademark terms is standard practice. I never, ever pay affiliates who do this (and have made it very clear in my T&C as well) because these affiliates are literally stealing money from me.

    Say that my product is called MumboJumbo and you bid on the keyword "mumbojumbo". Three things are happening here:

    1. I myself bid on the same keyword, meaning that you're effectively competing with me for *my own* money.

    2. (More importantly) - it's highly likely that my website already ranks for the term "mumbojumbo", which means that by bidding on this keyword you are stealing clicks that would have otherwise ended up on my website anyway - but for free.

    3. (Most importantly) - majority of those who enter "mumbojumbo" into google's search bar already know about my company and would thus find us without your help.

    It all comes down to understanding what affiliates are for. You, as an affiliate, are responsible for bringing the companies you're advertising NEW leads, and not take existing leads (who are already ready to buy) and try to have your affiliate cookie planted into their computers.

    Obviously it's a whole different story if you actually provide some value and help leads convert. A good example is review sites, for instance. Review sites do indeed pick up a lot of people who have already heard about the product but they provide value by convincing these people that the product is indeed good. This is completely accepted (encouraged even). But in your case - sending people directly to the company's landing page, that is - you haven't provided any value what so ever, and thus shouldn't be paid.

    Moral issues and what's wrong/right aside - it always pays to read and understand the Terms and Conditions of the people/companies you're working with, just as you wouldn't sign a contract without first reading it through. Do this and you won't have to deal with unpleasant surprises like this.

    Cheers,
    Bryan
     
    • Thanks Thanks x 3
    Last edited: Nov 25, 2010
  5. ozzke

    ozzke Regular Member

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    Couldn't have said it better than bryanon. I do bid on trademarked terms sometimes, but it's always a risk. Although from my experience about 50% of the advertisers will never find out :p But it's a risk.
    They found out so yes, you will lose all the money.
     
  6. leehughes

    leehughes Regular Member

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    Thanks, that was spot on.

    The company found out but their affilate manager is on my side and trying to get me to keep those sales as it was an honest mistake and I went to him with the problem instead of hiding away and hoping to get away with it.

    It's up to the actual company now if I get these sales.. 50/50 I say :/