1. This site uses cookies. By continuing to use this site, you are agreeing to our use of cookies. Learn More.

Adwords CTR

Discussion in 'Adwords' started by MiLiTARYiV, Jul 27, 2008.

  1. MiLiTARYiV

    MiLiTARYiV Senior Member

    Joined:
    Jan 9, 2008
    Messages:
    960
    Likes Received:
    596
    Occupation:
    Webmaster
    Location:
    The Office
    What is a good CTR for adwords and what are some good CTR for adwords keyword and ads??

    How do I know when keyword doesnt perform well even tho it gets some clicks?
     
  2. raz777

    raz777 Regular Member

    Joined:
    Feb 24, 2008
    Messages:
    292
    Likes Received:
    121
    Location:
    in the Bathroom
    the ctr depend on many factors.
    from my experience ctr of 4-5 its what you need to achieve at least

    its also depend on how competing your niche and how competitors bids on the same keywords, position 1-3 get the most clicks.

    try to do the follow and you should get a good ctr ( again its depend on which position you can be able to pay for without losing money)

    1. try to use a small and super targated keywords in each adgrup.

    2. for each adgrupe write a super targated ad buy using the main keyword on the headline, ad text and url ( for url you can create subdomain for each main keyword on the adgroup)

    3. use Dynamic Keyword Insertion on the headline and also on the ad text if you can.

    4.after you start to get some clicks remove the keywords with low ctr and keep the good once.

    5. always try to write 2 ads for each adgrup and run them at the same time, after you will get some clicks remove the ad with the low ctr and write new one ( you can make minor change on the ad every time ) until you get the perfect ad that bring you the best ctr.

    6.this is the must important rule : always try to be super targated on what the visitor search for.even if you have keyword that cant be add to any adgrups ,write for here a new ad.

    about your question about keyword ctr : again ,sometimes you will find keywords that get even 10-50% ctr , if you see that after example 20 clicks for each keyword leave them and move the others to a new one ,in this way you keep the high ctr for this ad.

    about the question about keyword perform well , i dont understand what you mean - about the ctr or if its convert to sale. in my answer i will refer to ctr :

    after i was doing all i mention above , if i would see after max 20 clicks that a keyword not get a click i was move here to a new super targated ad or not use it at this time.

    i hope this help

    thanks
     
    Last edited: Jul 27, 2008
  3. MiLiTARYiV

    MiLiTARYiV Senior Member

    Joined:
    Jan 9, 2008
    Messages:
    960
    Likes Received:
    596
    Occupation:
    Webmaster
    Location:
    The Office
    humm right now my CTR is about 0.29% but i am only paying about .12 cents per click
     
  4. Lanx

    Lanx Regular Member

    Joined:
    Jan 15, 2008
    Messages:
    350
    Likes Received:
    102
    i keep all my adwords accounts at a minimum of 1% a day, then i check and see per campaign/per adgroup usually my great performers are 3% and then you'll have the odd super targeted 55%ctr canceling out the super searched unclicked .10% clicks.
     
  5. havokb8

    havokb8 Guest

    see this question is too broad. It depends on what position your ad is in. If your ad is in 1st position, .65 % is terrible and your bids will quickly rise. If its in 12th position and gets .65% thats not too bad :)
     
  6. MiLiTARYiV

    MiLiTARYiV Senior Member

    Joined:
    Jan 9, 2008
    Messages:
    960
    Likes Received:
    596
    Occupation:
    Webmaster
    Location:
    The Office
    my position is any where from 1-7, never got past 7
     
  7. Schub

    Schub Newbie

    Joined:
    Feb 16, 2007
    Messages:
    27
    Likes Received:
    3
    If you have that low of a CTR you need to test ad copy or select different keywords. If you let low CTR keywords like that run for too long you will start to lower your account's Quality Score.
     
  8. lazysurfer

    lazysurfer Junior Member

    Joined:
    Apr 9, 2008
    Messages:
    121
    Likes Received:
    124
    Gender:
    Male
    Occupation:
    BlackHat marketer
    and the price of your clicks will shoot way up!