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Adwords Broad Match Modifier.. How to do it?

Discussion in 'Adwords' started by Stellar, Dec 22, 2014.

  1. Stellar

    Stellar Junior Member

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    Hi guys.. I'm selling tshirts online using Adwords.

    Let say for example I want my ads to be shown when people type => Tshirt for dad

    I use BMM.. This is how I set the keywords in the adgroup.
    .
    .

    +tshirt for +dad
    +t-shirt for +dad
    +t +shirt +for +dad

    .
    .

    I want to know whether what I'm doing above is appropriate or not?

    will google treat 'tshirt' and 't-shirt' as the same or not?
     
  2. Zwielicht

    Zwielicht Moderator Staff Member Moderator Jr. VIP

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    The broad match modifier allows your ad to appear for close variations of the term in any order. +T-shirt +dad (I don't believe including the stop word "for" would help much) would be appropriate in this situation since your ad would appear for the following (as well as several other variations):

    • Dads tshirts
    • tshirts for dad
    • T-shirts for dads
    • T-shirt for dad
    Considering the broad match modifier includes close variations but not synonyms, I would imagine that your ad would appear for the query "tshirt" (misspelling) as well as "t-shirt".
     
  3. Bragah

    Bragah Regular Member

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    Also, if Google Shopping is available in your country, a small piece of advice would be to grow your campaign in merchant center as well.
     
  4. tinataylor

    tinataylor Newbie

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    Per Google's guidelines:

    "Close variations include misspellings, singular and plural forms, acronyms, stemmings (such as floor and flooring), abbreviations, and accents. So there's no need to separately add close variations as keywords."

    As Zwielicht stated, you wouldn't need to add "t-shirts" separately if you already have "tshirts" set with BMM. The example Google provides is that if you have the keyword "kid's scooter", you'll also show up for queries such as "kids scooter" and "kid scooters."