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Adwords and Ecommerce

Discussion in 'Adwords' started by sniper420, Jun 21, 2012.

  1. sniper420

    sniper420 Junior Member

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    Have anybody used adwords for ecommerce? I have mainly used for lead generation. The thing with adwords is 1click/conversion and many clicks per conversion.

    i, How to set up such that if the customer clicked an item and added many items I can determine the value of the items added in the basket.?

    ii, How do you calculate how much you can test before you shut down a keyword eg. in lead generation I use formula 2*payout and check to see returns.
     
    Last edited: Jun 21, 2012
  2. LucidMarketing

    LucidMarketing Regular Member

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    i, there is no such feature. Adwords can only track if there was a conversion. Not how many or the total value.

    ii, most people calculate the ROI based on spend and revenue. A negative ROI is not good.