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Adword Price

Discussion in 'Adwords' started by dewaz, Mar 4, 2012.

  1. dewaz

    dewaz Regular Member

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    I have been regged CPA for few weeks and monetize using content locker. Result is less than $10. I just think that maybe I should use better gun like adwords or bing.

    When I checking the keywords, cpc is very expensive. Look at this, 1 click have price more than $1, good keyword $5 and $7. Is it real price or I just misunderstanding?

    If I try $100 as trial, I only get 15-20 clicks. What should I expected with conversion?

    On the other side, many people get their gold nugget from here. How Come?
    Please enlight me.


    [​IMG]
     
  2. johnwoo

    johnwoo Power Member

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    you can lower the cost with Scoring good quality score. plus interective ads gonna bring High CTR. that reduces the cost per click as well.
    But the thing is, u cant do CPA or a ffiliate with adwords.
     
  3. dewaz

    dewaz Regular Member

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    finally answer,
    what do you mean with "Scoring good quality score"?


    "plus interective ads gonna bring High CTR" <-- more click more pays right?
    I really not understand how they count it.

    If any explanation or links to explain I would be very thank you
     
  4. johnwoo

    johnwoo Power Member

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    iF your Quality score is good, you are comming on the top.. and getting good ctr.
    Getting good CTR increases your clicks and decreases your CPC.
    Not a rocket science actually.
     
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  5. LucidMarketing

    LucidMarketing Regular Member

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    John is right about Quality Score. QS is what drives Adwords to rank your ads and determines what you'll pay. He's wrong however on not being able to use Adwords for affiliate marketing.

    Learn about QS and other stuff in my Adwords FAQ.

    As for the estimates, that's based on an average QS and for getting the top positions. So yes, those would be accurate with those parameters. You are using keywords in a competitive niche (some are too broad or irrelevant) where each customer is worth a lot.

    Conversions are dependent on how good your landing page is at convincing the visitor that you offer the best value.
     
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  6. dewaz

    dewaz Regular Member

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    thanks for both of you.
    seems quality score only find when we start using adwords campaign. and cpc will recalculate (decreased) when we get more clicks.

    :'( looks like trying is only the best to understand in detail about this.

    if i use attached list, and I take keyword 'speed date' (it cost 0.2), and I will linked to cpa offer with 2.0 email submit. I'll need conversion about 10% to make it ROI.
    Is that correct.

    and may be I should running the campaign until 30-40 clicks before decided the campaign fail or not.

    is that all or I miss a lot of thing?
     
  7. CashFlowGuy

    CashFlowGuy Regular Member

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    You have to find deals, and uniqe niches to get make alot of money. Doing dating or alot of other general cpa is very competive.
     
  8. LucidMarketing

    LucidMarketing Regular Member

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    If the keyword costs $0.20 and the conversion rate is 10%, you will spend $2 for every conversion. Of course, that's a long-term average. It's not what's going to happen for every $2 you spend. If your revenue is more than $2, you'll make a profit. A 10% conversion rate is very high and I doubt you'll achieve that in this niche.

    Running a campaign for 40 clicks will tell you nothing long-term. You need to test all the time. Test different ads to see what works. I wait until 25-30 clicks for each ad before I can be relatively sure that the one with the higher CTR will consistently beat the other. Then I try another ad to try to improve the CTR and QS. This can go on a long time. You also need quite a few conversions for each ad. You can't go in and think you'll spend only a few dollars and see if this will work for you. Advertising is a long-term activity.
     
  9. dewaz

    dewaz Regular Member

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    I see, it'll be more complex.
    Some people suggest me to try 7search due to cheaper price. One of them said he can earn regular revenue with their ppc. But after small research, I found so many people doubt the quality of visitor.

    I also found 7search selling 1 click as 0.05; that's a good price. I never see lower cpc price like that at adwords. Is it good step if I try to go with them? That's realy cheap.
     
  10. LucidMarketing

    LucidMarketing Regular Member

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    People get stuck on getting the cheapest click price. Focus instead on ROI.

    If we sell the same or similar products and my page converts at 5% and yours at 1%, I'll be happy to pay more, provided I make a profit at that cost. For the same amount of clicks, I would sell five times more.

    What's more, since you would bid lower, your ad would be lower. That's the ranking formula at work which is bid times QS. Therefore, you'd get less clicks because less people bother clicking the lower ads. So for the same number of searches, I might get five times the number of clicks. At the end of the year, putting it all together, I would sell 25 times more than you simply by placing higher and a higher conversion rate. And I'm assuming here our ads are equal in click rate and click costs. I'd get a further advantage over you with better ads: more clicks, better QS, lower cost.

    Another thing people don't realize is that the higher ads also tend to get higher conversion rates. People don't want to shop around much. They'll buy as soon as they find what they want. This means the first ad has a better chance to get the click and the sale.
     
  11. Nilzar

    Nilzar Newbie

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    I tried adwords with aff marketing before, Either I did not get caught or they allow it,
     
  12. gmx250

    gmx250 Newbie

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    Lucid, can you PM me? I need some assistance with campaigns?
     
  13. dewaz

    dewaz Regular Member

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    some big investment will needed to learn this. :'(
     
  14. chilie

    chilie Newbie

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    Give some ideas more. like info.
     
  15. jess17snyder

    jess17snyder Newbie

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    what is "interective ads"?
     
  16. LucidMarketing

    LucidMarketing Regular Member

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    He means interactive (inter-active) and by that he means that the ad appears to "talk" to the searcher and promises to solve his problem. That sort of ad normally has good click rates which leads to higher QS. He's still wrong about being able to using Adwords with affiliates.
     
  17. dewaz

    dewaz Regular Member

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    finally I send 10K 'targeted traffic' from maxvisits to one offer and I got no conversion. :'(
     
  18. v.adword

    v.adword BANNED BANNED

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    PM me !
    We will manage your campaign. We charge only 15-30%, it's more saving than you do by yourself.