I have a domain that is an exact match to a slang word that I think will blow up one day. Kind of like "swag" or "swagger" did. The word existed but people just started using it. It also has money making potential with an ecommerce site. I'll probably be doing this in the meantime. The word gets 12 searches a month according to Adwords Keyword tool. I've been hearing it being used more in commercials lately, there is two running now that I know of. Most people have never heard of the word. Anyway, I think I answered my question while writing this. I'll probably just do the e-commerce thing and wait till it blows. What would you do? edit: *Advice I hate when I do that.