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Advice sought on first Local SEO adventure

Discussion in 'Local SEO' started by SMac, Feb 17, 2017.

  1. SMac

    SMac Newbie

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    Hello all!
    This will be my first post to the forums after devouring all I can for a good few months (and searching every term I can think of thats relevance).

    As its my first, I wanted to run an offline seo niche past the experienced minds before I dive in for my first rank and rent/offline SEO/lead selling adventure. I just want to check I'm barking up the right tree and see what your thoughts are!

    Ive found a service niche which applies to UK locations, but mainly to one region. The question is, is it worth going for, and if so, which of these would be best first. Id rather not waste all my money buying up domains that are worthless.

    All of these services are worth 3k-8k (depending on location and service)

    1. Service name + region 1 = 200 searches/month. EMD already taken. Partial MD possible. KW finder Difficulty = 23. Moz difficulty = 11. CPC = $3.17 PPC = 87
    2. Service name + region 2 = 50 searches/month. EMD available. KW finder difficulty = 22 . Moz difficulty = 16 . CPC = $3.97 PPC = 82
    3 = Service name + region 3 = 20 searches/month each. EMD available. Kw finder difficulty = 13. moz difficulty = 9 . CPC $3.29 PPC = 79
    4 = Service name + region 4 = 20 searches/month. EMD available. Kwfinder difficulty = 17. Moz difficulty = 7. CPC = $2.86 PPC = 57.

    Looking at the above, would you recommend a rank and rent model or a lead referral revenue model?
    What price would you be charging for each?
    Im hoping that an EMD (or PMD in one case) + on site + some Web 2.0s would be enough to rank. Would you say so with those difficulty values?
    I'm also a little bit nervous that I'll build these sites and never get any renters haha!
    I appreciate it may be difficult to assess without knowing the niche, but it appears the general advice is to not name your niche here.

    Thanks very much for your help!
     
  2. blackbeans

    blackbeans Jr. VIP Jr. VIP

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    If you're targeting high value services like legal services or financial services, you'd do better with lead referral.

    I ran a lead referral campaign for bankruptcy lawyers in the past. They are VERY ATTENTIVE to people who can give them qualified leads.
     
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  3. MyGirlfriendIsaPBN

    MyGirlfriendIsaPBN Jr. VIP Jr. VIP

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    This might help a bit OP. I'm slowly transitioning from affiliate based SEO to local seo. I set up a dummy site to mess around with in early January. I'm also in the same boat as you. I went with partial emd that had 260 local searches, 29 difficulty on keywordfinder, CPC $5.57. Im on page 2 right now. I optimized the landing page with a 600 word article, threw a dozen web 2.0s and purchased some cheap social signals to throw its way. I've got the site bouncing between page 2 and 3 right now.

    Edit: Just checked it now and its on the bottom of page 1 lol. Gunna throw on a sign up form now.
     
    Last edited: Feb 24, 2017
  4. SMac

    SMac Newbie

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    Thanks for your message!

    I was just wondering, how do you throw in a 600 word article without ruining the professionalism of the site? I have built a nice one-page design, and I don't want to ruin it by putting an article in there. Is it enough to have the articles on blog posts, linked through the home page? Or maybe it can be hidden behind a tabbed design? What's your best advice here?

    I can't find many people on the forum following this line of inquiry at the moment, so please keep me updated to your progress! It would be good to exchange experiences
     
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  5. kickthat

    kickthat Jr. VIP Jr. VIP

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    Can you not leave the choice of model to the companies that you contact?
    Get the site ranking, then contact X number of companies and say that you get X number of leads per day/month, would they be interested in either purchasing leads directly, or renting the site and placing their details onto it.
    You could give them a few free/sample leads to let them test the water and show that you are sending through quality enquiries (provided that you are!)
    Price-wise, what you can charge them for each will likely be industry dependent - IE, what is a lead worth to companies in that industry so what will they be prepared to pay?
     
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