advice on monetizing new site with heavy niche traffic

SteamIt

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Hi guys, new here, but longtime web developer/marketing.

On a whim, about two months ago I started a political/conspiracy website & connected Facebook groups. Without getting any more specific, it's a niche site and has taken off way beyond what I expected, and growing daily.

Stats:
avg 17,000 hits/month
98.01% American traffic
83.9% of visitors are ages 45-older
around 1:10 average time spent on site per visit
around 6,000 audience on social

I currently have Adsense implemented. I'm making an average of $4-6 a day from it (not evenly, it goes from $3 one day to $9 another day, not sure why).

I've started building an email list by harvesting comment emails & an opt-in, no strategy in mind but I figured I better set up the system while I figure it out. However I am not really sure the best way to go from here.

I spend maybe 15-30 minutes a day writing content, putting a few links out there, moderating comments, building the list.

I've thought about just selling the site, but don't even know where to arrive at a valuation. I'd also be open to keeping the site if it's able to be further monetized.

Any ideas?
 
I've been experimenting with that, I think I've found the optimum placement for now, I'm more interested in methods other than Adsense.
 
You could sell books or conspiracy related items.
 
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