I am recently a new independent IM/SEO. Since I am starting, I thought a brochure may be a good thing to put together, especially since I will be hitting up some upcoming conventions/trade shows etc as well as to hand out to other local businesses. My thought is that it exhibits a certain amount of credibility(shows that I am a serious/honest business/consultant) at least. Id like to know what, or if any experience others have had using them. Any suggestions on a headline for the title that may entice business owners to open it up and read. I have most of my material together but am trying to think of a good headline. As of now I am thinking of using the headline "whats wrong with this picture" and have a pic of an unhappy business owner or even a pic of a happy business owner giving the thumbs up (picture in contrary to headline provokes interst is my train of thought), or something along those lines. Any thoughts, suggestions, info is appreciated. Thanks.