Thank you for taking a look at my post. I have a lot of online/offline marketing related experience, but have never needed to attract others to become affiliates to resell anything. I would appreciate any thoughts, comments and feedback. We are launching a unique public relations (marketing) service for businesses with a $495 price point (not SEO related). The target market are entrepreneurs, small/medium size businesses, insurance agents, real estate agents, auto dealers, legal professionals, financial planners and medical professionals (basically, professions that make money and have $495 to spend to help increase their business awareness). My questions include: 1. If we had $100 to pay for each sale, how would you suggest splitting the money between super-affiliates and affiliates? We don't have any and my thoughts are to offer $50 to super-affiliates and $50 to affiliates so there's a heavy incentive for both but perhaps it should be $25 to super-affiliate and $75 to affiliates. Any thoughts? 2. Aside from obvious ways to market to recruit super-affiliates and affiliates (e.g. affiliate networks, adsense, related forums, etc.) what creative methods have worked for you or others you have seen recruit? 3. We have the ability and ethics to pay super-affiliates and affiliates, but I completely understand how people wouldn't know and shouldn't trust. What ways should we consider to help establish / assure that we are for real and won't rip anyone off? 4. How much of a difference in unit sales do you think it makes if we priced our service at $495 vs. $395? For example, if we could to sell 100 units at $495, how many units do you think we would sell at $395? I doubt it makes a difference, but this is a service that requires us to spend a good amount of money for every order and it isn't something like link building or an ebook that costs very little. There's actually items we produce and deliver. I would be happy to elaborate, but I think (maybe wrong?) that I am not allowed to give details like that here. 5. For a service at this price point and with the $100 split the way you think, what do you think the average affiliate would sell per year? We are thinking 2 packages a year, but have no idea what's typical if there even is a 'typical.' If we had say 100 affiliates; any educated guess on how many packages they would sell per year? 6. I probably put all of you to sleep with this long post already, but I'd love to hear any other thoughts, comments and advice you are willing to share (whether it be on this thread or by PMB). Thanks so much for your time and consideration. Happy thanksgiving to those in the U.S. too!