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[Advice Needed] New Business Venture SEO Looking To Be Difficult

Discussion in 'White Hat SEO' started by ArcticPanda, Jun 28, 2015.

  1. ArcticPanda

    ArcticPanda Junior Member

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    Hi guys, hope all is well.

    I've recently started a niche based national directory (EG a directory for banana shops).

    So, the basic layout of the site is one main home page>area selection screen (EG London)>Individual area.

    My 'plan' is to rank a page for each area in the UK onto page 1 of Google. Or rather, as many of them as I can realistically. Then, 'rent' the pages out to a local "Banana Shop" for them to place their advertisement on the page, or alternatively have a overlay of their website on the page, for say £50-100 per month, per page.

    Now, I'm not an SEO expert by any means. I'm starting by building links on each of the potential rental pages. However, other than just doing that, I'm not sure what else I can do.

    My specific niche generally has low competition 20-250 searches per month depending on the area.

    Essentially, I'm hoping you guys could point me in the right direction for what else I should be doing other than link building. I'm trying to avoid doing too much focus onto 'on page SEO' due to the fact that the page will likely change once it's been rented, and therefore I don't want the rankings to rely too much on the on-page stuff. However, that's where my thoughts on an 'overlay' or popup of the renters website come in. So, the keyword optimised content would still be there in the background, technically.
     
  2. metafser

    metafser Regular Member

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    So, You are going to get rank in local area on specific area. I don't know what actually you have don for onppage optimizing. But its really most important for getting quick rank. Besides i am going to give you some tips. I don't know will it best for you. But i am trying to to write something. Nothing else. Cause you already said indirectly, you are a optimizer.


    Here is some tips for local area rank:


    1. Write 200-250 words content on specific areas. And place on that content in specific area. Optimize your keyword in there.
    2. Submit your specific link in local directory. It's not a big deal that, you have marketing your directory in other local directories. I think, it will be better if you can place your directory ads in UK basis popular local directory.
    3. Try to convince some local journalist, who can feature your directory in their newspaper. Its a big deal. I think. But the coffee method can work. ;)
    4. If you have the budget, spend some money advertising on Facebook. It can be engaging your directory. I believe, engagement can boost your site. Google gives you special priority for ranking on SERPs.
    5. Don't forget to include city/st in Title, H1, content, ALT text on image. That's called local optimization.
    6. Business review & social signal is most important for organic ranking.
    7. Quality link building is a fact for ranking. You can use free Linksearching tool for finding quality backlinks.
    8. Verify with your local directory by google business option.


    That's it. If my tips can help, it can make me happy. I didn't give you a proper answer, cause i have no option for analyzing your site. You can get some idea from Local ranking factors by Moz. https://moz.com/local-search-ranking-factors
     
  3. Davidnrog

    Davidnrog Regular Member

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    Location and Region based seo help's you a lot if you are targetting local area's in this way local citation, Local Business listing help's you a lot to boost your ranking of your particular page of you website.
     
  4. ArcticPanda

    ArcticPanda Junior Member

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    Would it help if I PMed you my site to take a look at?
     
  5. Davidnrog

    Davidnrog Regular Member

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    Ok.. this would be much better, Let me send your site url.
     
  6. ArcticPanda

    ArcticPanda Junior Member

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    PMed you. Look forward to hearing what you have to say.