ADVICE NEEDED: Long Sales Letter OR Sales Page?

T

theironlemming

Junior Member
Joined
May 6, 2010
Messages
150
Reaction score
41
Hey guys,

I'm about ready to embark on a new project working with a nutraceutical drop shipper and I was looking for some advice...

From your guys' experience, which has a better conversion ratio (for a physical product), a long sales letter or a sales site?

I know people have had success doing both and I was trying to decide which strategy to adopt.

What are the current trends?

Thanks in advance everyone for your input.
 
Advertise on BHW
i've have the same thoughts. it seems as if the long page sales letters have been used and abused however, i figure if it's still being produced today, it's gotta generate sales. However, when building a product, i "ASSUME" that the regular sales pages with multiple pages are or at least seem more professional in my eyes.

can anyone who's had experience in both give us a more defining answer and shed some light into this question?
 
Simple buyers like 1 long page, more sophisticated prefer multiples because they can open several windows and use them side by side. Seems to me they get a feeling of making a survey or something. I have split tested it with fleshjacks and the more sci fi looking transparent one sold better on the multiple paged website with chemical formulation, maintenance, molding process, exploded view etc.

The pink models needed just a mile long text with OMGs, curing the death grip, making you last a week, growing back the foreskin and the usual nonsense.
 
If a sales page is too long, I probably won't read it unless it's completely new information.

However, if there's a video at the top of the salesletter, I'm probably going to watch the whole thing... Or at least listen to it while i do something else.

I'm not saying what you should do, but saying that a video keeps me on the page. I've watched more videos and purchased, than I have read whole sales pages.

fwiw.
 
Long Sales letter works if your target market is in the US, just check out any good performing product's sales letter in ClickBank. If it is Europe then stick to a decent length sales page.
 
Why don't you go with a video landing page as your sales page?

Code: 
http://www.easywebvideo.com/

Or you can have a video landing page, then a FAQ page to answer peoples' questions, and your payment button.

You should also add an exitsplash to see why users are leaving, and ask them what would improve your site, or why they left.

Code: 
http://www.exitsplash.com/
 
why settle for one or the other?

I say split test all three.

Set up a landing page with a long sales letter,

one with a sales page

and one with a video lander

and BONUS a squeeze page that just takes down their email then blasts them with a 'free report' on how to make the latest and greatest gains with this new super-duper neutraceutical

pump traffic between them and kill what doesn't convert
 
bobtnega said:
why settle for one or the other?

I say split test all three.
Click to expand...
That is the best approach but you can't constantly split test everything you launch because you can't easily rank with three own pages for the same keyword at the same time. You have to make sure the search engines don't identify you which is a pain. It would be a lot easier if we could occupy the first 10 spots with own sites just like that.
 
Monrox said:
That is the best approach but you can't constantly split test everything you launch because you can't easily rank with three own pages for the same keyword at the same time. You have to make sure the search engines don't identify you which is a pain. It would be a lot easier if we could occupy the first 10 spots with own sites just like that.
Click to expand...

thats wishful thinking, in all likelyhood you're not gonna be ranking any 1 page sales letter. Google hates "thin" sites.
 
Thanks for the ideas guys... split testing would be the definitive answer. As mentioned before, the likelihood of ranking all 3 sites organically for the same keyword doesn't seem feasible.

I could create 3 landing pages and use PPC campaigns to test the conversion ratio of each, but obviously time is an issue here.

The demographic of my target audience is women 35-64.

Do you think women would be more inclined to buy from a video landing page as opposed to a long sales letter?
 
Seems like when I see a video, I would rather click play and watch and listen rather than read.. But.. for multipage sites, you need to have a very professional, producty looking site that looks like your product is popular and has a strong following, like a brand name. Otherwise the reader gets on the first page and clicks the back button real fast. I am going the long sales letter type route, which seems to be the most successful for my type of product. And I am currently ranking page 1 w/ my one page sales letter. I would try the video approach with long text below the video for content that google can grab and rank.
 
women => long page
disable the back button(does not work 100% with modern browsers but well worth the hassle for this type of audience)
put an exit pop-up as well
 
does google adwords accept sites with exitpops? that's the only thing that's prohibiting me from putting exit pops on every site i have a campaign with. my other buddy recently got banned from adwords, i didn't think google really bans adwords accounts but i guess they do.
 
mudbutt said:
thats wishful thinking, in all likelyhood you're not gonna be ranking any 1 page sales letter. Google hates "thin" sites.
Click to expand...


muddybutthole always has some smartass remarks. either explain your theories or stop posting one liners.

google CAN and have ranked 1 page sales letters.

never say never and never say always.
 
Monrox said:
women => long page
disable the back button(does not work 100% with modern browsers but well worth the hassle for this type of audience)
put an exit pop-up as well
Click to expand...

Any research to backup this conclusion or is this from your own experience? If I were to guess I'd think that women might be more motivated to buy from a persuasive sales video as opposed to a long page.

But, like I said, that's my guess.
 
liquid5170 said:
muddybutthole always has some smartass remarks. either explain your theories or stop posting one liners.

google CAN and have ranked 1 page sales letters.
Click to expand...

I'd say it depends on the competition of the niche. If there's SUPER LOW competition it wouldn't be hard to rank with a long page. Unfortunately for me, that's not the case lol.


liquid5170 said:
never say never and never say always.
Click to expand...

Touche..
 
Advertise on BHW
You must log in or register to reply here.
Sign up now!

Main Menu

Home Main Forum List Black Hat SEO White Hat SEO BHW Newbie Guide Blogging Black Hat Tools Social Media Downloads

Marketplace

Account Selling Content / Copywriting EBooks / Methods Hosting Misc Proxies For Sale SEO - Link building SEO - Packages Social Media Social Media - Panels Web Design More

Making Money

Affiliate Programs Hire a Freelancer IM Journeys Making Money Pay Per Click Site Flipping Want to Buy

BlackHat World

Dispute Resolution Forum Suggestions & Feedback Introductions Lounge
Back
Top