Advice for Ecommerce site

bklooste

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Looking for some advice ( read HELP!) for an Ecommerce site , most of the topics here tend to be on Addsense based money sites. I get about 1 conversion per 200 visitors ( 1 in 10 for best keywords) . Spending about US$300 per day with Adwords and get about 1k Vistors.
Should i build link farms direct to my site ? Or via an intermediate blog ?

Or should i stick with White hat for my main site build a few manual links and submit to directories and develop a black hat blog to funnel traffic ? Obviously unlike an addsense money site i cant afford to risk suspension / Sand box etc

Note im not so interested in a keyword Niche , these are ok but dont really get me the required traffic so im more interested in getting front or second page on competitive keywords like dress and designer dress. There is lots of stuff here on how to tackle a Niche but not so much on a more competitive word ( though there must be some eg Viagra is all Black hat in the top 10 )

Regards,

Ben
 
I think if you read thru the forum more carefully, you will see that there is no 'right' way.

I personally think more of the 'seniors' mention using 'useless' domains for blackhat spamming and then each one of them having a 'flash link' (which cannot spidered by google) that points to your whitehat e-comm site.

Sorry if i sounded confusing.
 
with ecomm sites a 2% conversion is very achievable. have a read of this $300 study so you know what to look for

Marketing Sherpa ECommerce Benchmark
http://www.mediafire.com/?yzow0ttcdv1


After reading that you need to study copywriting. copywriting is the secret weapon in increasing your conversions. This thread by wizgizmo about copywriting is the most valuable thread in BHW. With higher conversions PPC can be very profitable with ecomm sites

http://www.blackhatworld.com/blackhat-seo/member-downloads/37100-get-copywriting-sales-persuasion-collection.html

To rank 1st page in SERPS for "dress" is a long term project with ecomm sites, your looking at 6 months+, even if did know what to do.
 
Thanks for the info , we used to get about 2% but that was before the financial crises now its about 0.5% .

It really depends , on some keywords you get 10% but as you get more traffic your rate will fall.

For the last 3 years i have only used paid traffic i know this part of Ecommerce quite well.
 
I suggest stick to whitehat method if you want long term business. There is no sand box, it's only google mechanism to filter your website, it will go back with higher rank if you are using whitehat. If you bring good conversion with PPC then go with that too.

Sell your stuff on social networking too like facebook or twitter on some groups with related niche, it's more targeted market so it will bring better conversion.

Hope success with your website.
 
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