Advice: $2000 SEO Budget for a Startup

teenmoney

teenmoney

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Hello BHW,

I'll get right to the point. I have a $2000 SEO budget for a startup company I am working with. The company is a local services company so the keywords we are initially trying to rank for have little competition. However, we would like to rank for some more competitive terms as well.

Keeping in mind this is a brick and mortar business, what SEO advice can you give me? How should I approach ranking the site?

Since this is a physical business I do want to focus on the Google+ Local page. We are currently setup on most of the large biz directories. We have Facebook, Twitter, Google+ and Youtube accounts.

I don't want to endanger the site to get quick rankings. I want to do it the right way.

The only linking I have done thus far is two press releases distributed through PRlog and the local biz directories/social media accounts.


I am willing to do some of the work myself writing articles, writing PRs, bookmarking etc.
What should I focus on?
Any advice you could give me would be much appreciated! :cool:
 
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you should look up legit seo and bk071 and bulldogz. i'm about to start mine up with them and they'll offer you a free report and ranking as well.... worth looking at
 
You're starting your own SEO company but you don't know how to rank websites? Shouldn't you do a few websites of your own, rank them and then have better credibility for your clients?

EDIT: Thought I may as well offer some advice as well. Here's a simple trick, go to ahrefs.com, check competitor backlinks, compile and clean them up and copy :).
 
directaxcess said:
You're starting your own SEO company but you don't know how to rank websites? Shouldn't you do a few websites of your own, rank them and then have better credibility for your clients?

EDIT: Thought I may as well offer some advice as well. Here's a simple trick, go to ahrefs.com, check competitor backlinks, compile and clean them up and copy :).
Click to expand...

I am essentially helping start the company and I have taken on many different projects, one of them is the SEO of the site. I am not starting my own SEO company.

I have been involved in Internet Marketing for several years, but I have never taken on a large SEO project before. I am looking for general advice about what kind of links are working and who to pay to make them for me.
 
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steelballs said:
Then you should make sure whoever does the SEO for you uses only WH methods...
Click to expand...

Well of course! I am looking for advice as to what reputable people I should look into, what kind of links I should be seeking to build etc.

I am also willing to do some of the work myself. Writing articles and PRs and bookmarking.
 
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SEO is increasingly difficult, by the way let me ask, do SEO as Children most hurry up top keywords?
 
If it is a start up then I am guessing you will be starting from scratch. Make sure the onsite stuff is done properly first and you don't have any duplicate content, the site structure is set up correctly and that the keywords densities are below 2.5% e.g. don't stuff it with keywords. Then start building links. Make sure you record the links that you build in a spread sheet so you can monitor live links, anchor text diversity etc. and can also monitor what's indexed and what's not.
 
rugbyjack2005 said:
If it is a start up then I am guessing you will be starting from scratch. Make sure the onsite stuff is done properly first and you don't have any duplicate content, the site structure is set up correctly and that the keywords densities are below 2.5% e.g. don't stuff it with keywords. Then start building links. Make sure you record the links that you build in a spread sheet so you can monitor live links, anchor text diversity etc. and can also monitor what's indexed and what's not.
Click to expand...

Right of course. I know what to do onsite, but I have never taken on a large backlinking project before. That's the advice I am looking for most.
 
directaxcess said:
You're starting your own SEO company but you don't know how to rank websites? Shouldn't you do a few websites of your own, rank them and then have better credibility for your clients?

EDIT: Thought I may as well offer some advice as well. Here's a simple trick, go to ahrefs.com, check competitor backlinks, compile and clean them up and copy :).
Click to expand...

This was good advice. You work your list of "things to do" from least time consuming to most time consuming, and from least dangerous to more dangerous. This method mentioned here is what I call "Monkey See, Monkey Do". It's easy to get the competitor's easy backlinks. You don't have to limit the search to local businesses to. Find out what similar businesses in the niche are doing in other cities. You'll be amazed at the number of opportunities you find.

Focus on Local Citations and Social Bookmarking first. Start building a good pyramid. Ignore all the either/or crap about white & blackhat methods you think you know about. As long as you isolate the money site from the spammed pyramid links you are good. It's not about black vs. white; it's about the two standards I mentioned before.

The BBB is a good backlink. If you find me on Skype, I'll show you the coolest thing a local business has ever done in the history of SEO, ever.
 
I can give you advice: If you need short-time,but fast income go with blackhat seo. If you need long-time earning then go with white hat seo. In 2013 SEO will even more complicated.

If you want to go with white hat seo then you can buy quality articles,add them to your own site and of course sites like hubpages etc.
 
I did this a few years back. Launched a main site targeting competitive phrases and splash sites going after smaller markets. 60+ domains in total, used software for all the SEO, cost me about $200/month. Geo-specific seo is cake.
 
SEO advices
First of all research the keywords which you want to focus and check for suggestions and long tails too. Might find plenty of useful keywords to use within your articles from the money site.

Next, since it's a brand new website i would suggest to create fb page, add fb likes, fb shares, g+ shares. Your website will get indexed very fast using this method, and it's all natural.

From my point of view don't just create all backlinks on the main website url and 0 for the rest of the pages, because I think those websites are considered "spammed" in terms of google algorithm. I could be wrong but what the heck, if I see a website which has 50k backlinks and 99% of them are going into the main page, from my simple logic I would say that's a crappy website with spammed links.
Anyway, build original links, add good content (if articles) and use a large variety of keywords in anchor text. Even if you want to focus 2-3 keywords, still use 30-40 more.

Search for some high pr directories and submit your link, do some blog comments where you can find some ********, even create a video and submit it to youtube. Promoting is easy, you just have to do it right.

And for the budget, plan it for atleast 3-4 months, to have a nice link building strategy in time, because G likes that.
 
radarsurge said:
I did this a few years back. Launched a main site targeting competitive phrases and splash sites going after smaller markets. 60+ domains in total, used software for all the SEO, cost me about $200/month. Geo-specific seo is cake.
Click to expand...

What software would you recommend? How are those sites doing now?
 
teenmoney said:
What software would you recommend? How are those sites doing now?
Click to expand...

Get SeNuke
GSA
ScrapeBox
And a software to track how keywords are doing. You should be fine with this softwares, anyway use Scrapebox only to blast your blogs created with SeNuke, take the time to learn senuke well because you could rank only with that.
 
If I were you I would start with longer tail keywords and create new blog posts or pages for each keyword. I would then build some quality links into those new internal pages using press releases, articles and quality manual blog comments in the same market.

Over time those internal pages will get PageRank which will flow on to the home page.
 
Yeah I plan on getting SENuke and then use GSA to link to those backlinks

mrtornado said:
Get SeNuke
GSA
ScrapeBox
And a software to track how keywords are doing. You should be fine with this softwares, anyway use Scrapebox only to blast your blogs created with SeNuke, take the time to learn senuke well because you could rank only with that.
Click to expand...
 
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