I am thinking of doing some advertising as well but as of right now nothing to speak about. I did find an article to break down the demographics if this might help you out.
Combined, the 13-24-year-old segments reps 69% of the app’s user base.
Here’s the full age breakdown:
Age 13-17: 27%
Age 18-24: 42%
Age 25-34: 16%
Age 35-44: 8%
Age 45-54: 3%
Age 55+: 4%
In terms of gender, TikTok skews 60% female and 40%, male.
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