Advertising in India

Use strong ad accounts with a history of spending, strong old pages, and try to hide.
 
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i think indian market is saturated, it is really difficult to promote difficult products. maybe you should change to another market
 
Hi there! Running health/medicine ads in India is definitely challenging due to strict regulations! Facebook heavily restricts pharmaceutical content, so here's a compliant approach: focus on "educational wellness content" instead of direct product promotion.

In Ads Manager, use "Traffic" objective to educational blog posts about general health topics, then nurture through email marketing. Avoid words like "medicine," "cure," or "treatment" - use "wellness," "lifestyle," or "nutrition" instead.

Get Facebook's Health Industry certification if available, check "Account Quality" daily, and always include proper disclaimers. Consider partnering with certified health professionals for credibility.

Build audiences through valuable health education content first, then introduce products through compliant email sequences.

What specific type of functional foods are you promoting, and have you tried the educational content approach with Lead Ads to build email lists first?
 
Cisa Navey said:
I am currently facing many difficulties when running ads for products in the Indian market, especially those related to medicines and functional foods. Most of the accounts die very quickly
If any of you have worked in this field and have experience in optimizing, overcoming censorship barriers or effective customer approach methods, I would love to receive your sharing. My goal is to find a sustainable solution that can be implemented in the long term.
Click to expand...
advertising in india is very difficult now, there are a lot of new regulations when running ads in india. if your profile is verified i think it will be an advantage
 
In a sensitive market like India, I find the most sustainable approach is to build a trustworthy account and develop content that shares value, instead of focusing solely on sales. In addition, you should test many small ad groups first, and then gradually scale up after finding an effective direction to limit risks.
 
This is a “tough” industry, so it is normal for accounts to die easily. However, if you optimize properly and follow a sustainable direction (clean creative, content focusing on benefits instead of direct claims, adding remarketing channels), there is still a chance.
 
I’ve also had two accounts die when running this niche. Does anyone know any good strategies to keep an account alive longer?
 
Cisa Navey said:
I am currently facing many difficulties when running ads for products in the Indian market, especially those related to medicines and functional foods. Most of the accounts die very quickly
If any of you have worked in this field and have experience in optimizing, overcoming censorship barriers or effective customer approach methods, I would love to receive your sharing. My goal is to find a sustainable solution that can be implemented in the long term.
Click to expand...
Try hiding your ad content before publishing your ad campaign.
 
You want to survive in India. First of all, your account is very strong. And use image cloaking to make sure it passes meta moderation. But the advantage here is that the cost of advertising in India is very low. Probably the lowest ever, I have friends who advertise in India.
 
You need an aged account with spending history. Prepare your ad copy without any claims or guarantees and avoid using prohibited words. Use a cloaker to hide your landing page. Avoid manual inspections by staying under the radar.
 
You can try use cloaking and use accounts with spending history
 
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The most important thing is still the content bro, a successful or successful campaign requires good content, which accounts for 70%, besides that, try checking the fanpage, pixel, healthy account and how to set up ads -30%
 
The reason may come from your ad content is violating Facebook's policy, which will cause all accounts to be disabled.
 
We work with 4 large companies, we promote them on Facebook ads, I will say that without properly hiding creatives from Facebook moderation, nothing will work properly, and it's not about the Indian market, it's everywhere.
 
Cisa Navey said:
I am currently facing many difficulties when running ads for products in the Indian market, especially those related to medicines and functional foods. Most of the accounts die very quickly
If any of you have worked in this field and have experience in optimizing, overcoming censorship barriers or effective customer approach methods, I would love to receive your sharing. My goal is to find a sustainable solution that can be implemented in the long term.
Click to expand...
With such sensitive products, if your business is verified in India, your ads may run at a higher rate because the policies in that country are currently very strict.
 
Cisa Navey said:
I am currently facing many difficulties when running ads for products in the Indian market, especially those related to medicines and functional foods. Most of the accounts die very quickly
If any of you have worked in this field and have experience in optimizing, overcoming censorship barriers or effective customer approach methods, I would love to receive your sharing. My goal is to find a sustainable solution that can be implemented in the long term.
Click to expand...
The Indian market, especially for pharmaceuticals and dietary supplements, is always tightly controlled. It's subject to both domestic legal regulations and strict advertising policies for medical products. Therefore, it's understandable that accounts can be terminated quickly if products or content don't fully comply with regulations.
 
Many other people's ads that I know get rejected for inappropriate content, but their accounts remain active, and when they change the content or images regularly, the problem is resolved. That's what I know; you can try that as a reference.
 
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