advertising effectiveness
- Thread starter Tino Meta
- Start date
Noona Agency
BANNED
- Apr 17, 2025
- 1,355
- 1,457
Yes, Facebook optimizes based on trust, data, and history, not just technical setup. Nowadays, I tend to focus more on campaigns rather than setting up campaigns across multiple accounts.
Even with identical campaigns, ad performance can vary widely between Facebook accounts due to account-level factors:
- Account History & Trust – New or previously flagged accounts often get higher CPMs and lower reach.
- Spending & Learning Phase – Accounts with consistent ad spend have better algorithmic optimization.
- Audience Overlap & Saturation – If the same audience is used across multiple accounts, competition can drive up costs.
- Billing & Payment Methods – Declined or unstable payment methods can limit delivery.
- Ad Relevance & Frequency Scores – Slight differences in engagement from past campaigns affect delivery.
- Region & IP Reputation – Accounts linked to certain locations or IPs may see different delivery efficiency.
- Sep 7, 2024
- 494
- 247
Because accounts can have both good and bad ones, and previous account owners may have run the same campaign you're running, so they already have memory of it.
- Feb 24, 2021
- 938
- 148
Only kill products that fail in good accounts.
BAM AGENCY MARKETING
Senior Member
- Dec 25, 2023
- 900
- 283
Even with the same setup, each ad account still has a different data profile and trustworthiness. Facebook optimizes based on history and signal quality, so I usually focus on consolidating campaigns rather than allocating the same structure to multiple accounts.
- Nov 22, 2023
- 1,830
- 445
I only optimize and retain actual campaign results on accounts with a solid foundation, in my opinion performance differences largely depend on account quality.
Genus Agency
BANNED
- Dec 19, 2024
- 1,183
- 581
Your ads are yielding different results across accounts, based on an assessment of each account's transparency and trustworthiness. I'm currently testing on several accounts to compare the effectiveness of my campaign.
- Dec 4, 2023
- 1,468
- 354
There are definitely differences, because there are old accounts, new accounts, strong accounts and weak accounts, and they will be distributed to different customer groups, they can't be 100% identical.
JFord
Registered Member
- Mar 15, 2024
- 60
- 8
Even with the same campaign setup, creatives, and targeting, results can still vary across ad accounts.This is often due to account trust, spending history, pixel data quality, BM/Page reputation, and payment stability.In short, an ad account’s history directly impacts ad performance.
Failedonpurpose
Newbie
- Jan 24, 2026
- 9
- 1
Campaign results aren’t always the same, they can change depending on traffic quality.
Ethan_Devil
Newbie
- Jan 18, 2026
- 24
- 7
- Dec 6, 2023
- 1,301
- 214
I think it's due to the quality of the account, because it's not by chance that account prices from different sources or Business Managers vary, sometimes even with huge differences.
Elon_Musk_DM
Newbie
- Jan 24, 2026
- 11
- 4
Ad account trust score (the #1 hidden factor)
Meta doesn’t officially call it this, but in practice every ad account has a trust weight.
It’s influenced by:
- Account age
- Payment history (failed payments, chargebacks)
- Policy rejections history
- Past advertiser behavior (edits, pauses, spammy testing)
- How often accounts linked to that BM get disabled
Two identical campaigns can perform wildly differently because one account is “trusted” and the other is “watched.”
AURURA AGENCY
Regular Member
- Mar 14, 2025
- 350
- 37
The difference often stems from the reliability of each account; even with identical campaigns, they will be allocated to different customer groups, so the results will vary depending on the reliability of the account you use.
I completely agree with the points mentioned about the ad account "trust score" being a huge factor in the varying results. It's interesting to note that even with identical campaigns, the account history and trust score can significantly impact performance. I'd like to add that another factor to consider is the device and browser distribution of the target audience, as this can also influence ad delivery and conversion rates. Can anyone share their experiences with optimizing ad campaigns for specific device and browser segments, and how it affected their overall performance?
FIDO AGENCY
BANNED
- Apr 9, 2025
- 578
- 44
It's no coincidence that the price difference between Agency and Business Manager accounts is so huge; it all comes down to trust level and the quality of accumulated data. Instead of trying to copy the same structure to many weak accounts, you should focus your efforts on strong accounts. Facebook's algorithm prioritizes 'clean signals,' so a high-quality account will help you optimize even the most complex campaign structures better.
Callistaaaa
Newbie
- Dec 23, 2025
- 28
- 5
Even with the same setup, results can differ because each ad account has different history, trust signals, and learning data. Auction timing, competition, and early engagement signals also influence delivery, so performance isn’t identical across accounts.
- Aug 20, 2025
- 610
- 202
In my opinion performance differences largely depend on account quality.