Zachary Henderson
Registered Member
- Oct 17, 2025
- 99
- 45
Would you deliberately turn off this switch when running ads, especially during the ad testing phase?
Advanced enabling switch.
- Thread starter Zachary Henderson
- Start date
Richagency
Junior Member
- Oct 31, 2025
- 104
- 19
You shouldn’t turn it off, because when you turn it back on, the ads may not perform as effectively as before and their delivery may also decrease.
- Dec 4, 2023
- 1,470
- 355
I think you should turn it off to see exactly which images or words are working best, so you can then develop a winning formula to apply to future campaigns.
- Nov 23, 2020
- 3,102
- 814
I always use all of Meta's functions from the start to prioritize maximizing results
Then I can optimize and disable them after they are running stably
Then I can optimize and disable them after they are running stably
- Dec 6, 2023
- 1,307
- 215
During the testing phase, it's best not to turn this button on. It will affect your testing process and may produce inaccurate results.
- May 12, 2023
- 1,686
- 246
A warm-up campaign for your account is unnecessary.
This feature is essential for the main campaign advertising your product.
- Mar 12, 2025
- 1,351
- 240
During the testing phase, I usually turn it off to better control the variables and understand what actually works. Only after understanding this do I actually create my main advertisement.
- Mar 12, 2025
- 1,351
- 240
During the testing phase, I usually turn it off to better control the variables and understand what actually works. Only after understanding this do I actually create my main advertisement.
Mertin Agency
Junior Member
- Nov 28, 2025
- 121
- 15
It depends on what you're using it for. If it's for clean testing and ensuring data clarity, I usually turn this feature off, but for scalability, I might turn it on.
- Sep 22, 2024
- 1,791
- 292
It depends on the campaign stage and your goal. During early testing, many advertisers prefer to keep things simple and limit automation so they can clearly see how each variable performs.
Flickkaa
Junior Member
- Oct 3, 2025
- 103
- 23
Yes, during testing it often makes sense. That switch can restrict delivery before the algorithm learns anything useful, so turning it off early gives cleaner data.
Oriental Soundscapes
Newbie
- Dec 23, 2025
- 8
- 2
Yes. During the ad testing phase, I proactively turned off (or limited) this switch to avoid sudden spending spikes and keep test data stable. Once the campaign was stable and scaled, I turned it back on or adjusted it accordingly.
- Oct 6, 2025
- 132
- 16
Generally not—you shouldn't intentionally turn it off during testing; keep advanced optimizations/enhancements enabled first to let the system learn, then only disable specific options later if they hurt control or performance.
