Apps optimization is a new horizon in the new smart age. For app owner, the main concern is its proper optimization and promotion. For that, there are bunch of things that apps masters should keep in mind before entering into apps business. There are ample of things available to consider when you are making an app for promotion; 1- User Friendly interface 2- Social Media Ecosystem 3- Marketing your App on FB 4- Use Videos User Friendly Interface: If you want to create an app make sure you go through the best beta system before exclusive launching it in the apps stores. The main thing which apps creator must see is the way it is designed. Good and captivating designed with easy user interface is key to get success in the apps promotion. Difference between Good and Poor interface? Poor interface creates ambiguity for user to understand the app ultimately, user get bored and he simply fire your apps without considering how much important the app is for him. (One damn care with poor interface). Good user interface and it catches the attention of the user. This advantage may bring the more users and prospects to your app and may resist them to stay and love your app because beauty is loved by all. *(I have not any kind of attachments with either of interface companies. It has been placed just for sharing for understanding). Social Media Ecosystem According to the rapidly growing age and innovations in the apps, creator must be create Social Media Ecosystem in its Apps it will definitely give the app a new and appealing look. It facilitates your app with call to action. Evolution in social media ecosystem like ; Facebook, Twitter, Linkedin, Pinterest, Instagram and G+ which has given a new meaning to the Social Media. Marketing your App by Using FB: Facebook is very helpful for the apps optimization. It helps to get the demographic targeted users. App campaign designed on FB is very interesting and based on call to action. If you are app owner and you want to set your campaign so it is advice get it from small unit of campaign it will help you understand the behavior of the targeted audience, acquisition, and obvious vision over the facebook campaign. Here are detailed target audience levels. Video Marketing: Facebook Mobile Photo based campaign really works well. But why not try out something new? Yes I am saying of Videos. It will be something unique and attractive human by nature is very much influence by visual effects rather than reading so give visual a new effect and move it around! Facebook Movie promotion for app download will be great practice if; a- It is between 30 ? 60 seconds b- Show your special app moments-- Stefanie Hoffman c- Make the video professional and deliverable. d- Show off the best features about your apps to the users. Not only in facebook but there are even more opportunities available where one can get the advantage of video marketing of App like; sending this to the bloggers, writers, submitting to the Google play store and last but not least youtube exposure which opens new horizon to the apps marketing.