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Adult sites not using LPs

Discussion in 'Pay Per View' started by pitbully, Jul 6, 2014.

  1. pitbully

    pitbully Regular Member

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    I want to do a PPV campaign where it would be beneficial to use the site itself instead of a landing page, but everybody on here says to make an LP for PPV traffic. It also seems ideal to not use an LP cause then I assume the viewer could just expand the popup window rather than clicking to open yet another window going to the site.

    I notice that almost all adult sites that use popup ads use the site itself without making a special LP for the popup window. So why is it so important to make an LP for PPV traffic? I don't want to make any mistakes here because this will be a pretty big campaign.

    By the way, I'm talking about LeadImpact. Somebody please hook me up with some knowledge here, I know some of you guys have a lot of PPV experience, thanks.