Long story short; I've been around for a while and am tired of reading and definitely taking action. I have the resources to buy the domain/hosting etc. Had a few sites and have made money in the past; but really trying to step the game up. I have come across a keyword that consists of the following on the USA Google Keyword Tool and need some advice: Monthly Searches: 8100 Keyword string in top 10 titles: 0 Pagerank: Five below a PR of 4 Domains: All are older than 2 years Phrase search: 586,000 results Adwords competition: High ($4) Backinks: All below 1000 besides one of the Walmart results (which is an overall product page of the category). Some are 0 and just 15, stuff like that. Domain/site orders: #1 Walmart #2 Walmart #3 Wikipedia #4 Howstuffworks #5 Manufacturer #6 Consumer Reports #7 Manufacturer #8 Best Buy #9 Manufacturer #10 TigerDirect Okay, the manufacturers are all different ones in that list. I can easily come up with a domain for this keyword and build off little subniches of it. My main question is the following: From an experienced perspective, is this keyword worth going for and how hard (in all White-Hat SEO, no scrapebox/spam/whatever) is it to overtake the domains listed. If I create enough unique content and articles will the "product" pages most of these sites are drop below me? I have heard mixed reviews about big retail giant pages being hard or not hard to outrank in the past.