I'm looking at a niche now and the adsense CPC looks a bit like this: Now, if I am not mistaken this is just an estimate made off the average of what others are paying. So these keywords could be a couple cents more PPC or a couple dollars less. I'm going to guess it will be the latter. So let's just take the $11 one for example. Being pessimistic, let's say that the actual PPC that we get on our site is $6. Google takes what, 32% of that? So if we averaged $6 per click, and Big G took his 32% ($1.92) then we would be left with $4.08 per click. Now, clicks are (seemingly) more easily attainable than product sales. So what do you BlackHatters think would be a better option? Taking an average of $4.08 per click on Adsense ads, or trying to sell an affiliate product for, let's say, $9 commission?