Adsense Optimization

Lyscer

Junior Member
Joined
Jun 29, 2012
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I recently put adsense into a site I help out with and have seen some really good data coming through. I have read a handful of threads on BHW that really helped me out but I want to optimize this thing even more. So here is what I have done so far:


  • Turned off Interest-based ads
  • Found 4 low-paying advertising networks, that have served us ads and have turned them off
  • Altered Meta tags to target my niche
  • Altered Title tag to target my niche
  • adding more relevant content to further target my niche

Couple of questions that I have for other fellow BHW members


  • What is a the average CTR?
  • What is the average CPC?
  • Should I find a list of low paying advertisers and kill all of them? Or is there a possibility that their ads will pay higher on my site?
  • I have seen some adnetworks come across like shown below, what does it mean? [TABLE="class: grid, width: 934"]
    [TR]
    [TD="class: asfe-DynamicTableCell"]AdRoll.com[/TD]
    [TD="class: asfe-DynamicTableCell"]
    1​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    100.00%​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    0​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    0.00%​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    ?​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    $0.00​
    [/TD]
    [TD="class: asfe-DynamicTableCell"]
    $0.00​
    [/TD]
    [/TR]
    [/TABLE]
  • What else can I do to further optimize this?
 
Your CTR is going to directly correlate to where your traffic is coming from and whether your niche has highly relevant advertisers. I've built a site with a CTR as below 1% and I've also built sites with a CTR average well over 20%.
 
Cool, thanks for the info.
 
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