Adsense Optimization

Discussion in 'White Hat SEO' started by Lyscer, Jul 11, 2012.

  1. Lyscer

    Lyscer Junior Member

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    I recently put adsense into a site I help out with and have seen some really good data coming through. I have read a handful of threads on BHW that really helped me out but I want to optimize this thing even more. So here is what I have done so far:


    • Turned off Interest-based ads
    • Found 4 low-paying advertising networks, that have served us ads and have turned them off
    • Altered Meta tags to target my niche
    • Altered Title tag to target my niche
    • adding more relevant content to further target my niche

    Couple of questions that I have for other fellow BHW members


    • What is a the average CTR?
    • What is the average CPC?
    • Should I find a list of low paying advertisers and kill all of them? Or is there a possibility that their ads will pay higher on my site?
    • I have seen some adnetworks come across like shown below, what does it mean?
      AdRoll.com
      1​
      100.00%​
      0​
      0.00%​
      ?​
      $0.00​
      $0.00​
    • What else can I do to further optimize this?
     
  2. WSOTesters

    WSOTesters Junior Member

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    Your CTR is going to directly correlate to where your traffic is coming from and whether your niche has highly relevant advertisers. I've built a site with a CTR as below 1% and I've also built sites with a CTR average well over 20%.
     
  3. Lyscer

    Lyscer Junior Member

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    Cool, thanks for the info.