I recently put adsense into a site I help out with and have seen some really good data coming through. I have read a handful of threads on BHW that really helped me out but I want to optimize this thing even more. So here is what I have done so far: Turned off Interest-based ads Found 4 low-paying advertising networks, that have served us ads and have turned them off Altered Meta tags to target my niche Altered Title tag to target my niche adding more relevant content to further target my niche Couple of questions that I have for other fellow BHW members What is a the average CTR? What is the average CPC? Should I find a list of low paying advertisers and kill all of them? Or is there a possibility that their ads will pay higher on my site? I have seen some adnetworks come across like shown below, what does it mean? AdRoll.com 1 100.00% 0 0.00% ? $0.00 $0.00 What else can I do to further optimize this?