From what I have seen so far it's paying $2-3 per 1k impressions. Keep in mind that it's not paying by pageviews, it's paying by ad impression.
- A visitor that bounces and sees no ads doesn't earn you anything
- A visitor that checks out 5 pages, with 7 ads per page, assuming each ad is visible to them for 1 second or more, would generate 35 impressions.
ie: an engaged visitor can pay 75 cents with no click. It looks like the average visitor sees 4 ads on mobile and 5 ads on desktop when you let auto-ads do the placements. That's 6-8 cents per visitor avg, which is about what ezoic was paying.
It no longer seems to take into account the "quality" of the visitor, ie: likeliness to buy. It does seem to pay more attention to traffic source. Search is good, *some* social media networks seem good. Forum pages about the topic are good. Paid ads, not so much. Niche blogs also not so much.
Referrer matters, as does country of Referrer. I could be wrong, this is just what I see so far this week.
One thing for sure, the earnings are much more predictable.
