AdSense Is Moving to Pay-Per-Impression, some ideas?

If you haven't heard, adsense is moving away from paying by the click to a pay-per-impression model, in Jan apparently. Getting clicks won't be the game anymore, getting ad impressions will be.

What's your plan if you use adsense?

It's better for me

I think that would be bad for high as ctr websites, and good for low ad ctr websites.

I get 20-30k daily visitors from tier 1 countries via FB/Twitter but some of my websites get around 1.5% CTR, so I think it's a good news for me. What do you think how much would they pay per 1k visitors appx.?

Google going to cut their all expenses. With removing the CPC system, and get into the CPM system they can steal as much as money from publishers. What a monopoly network google is. That's how they survive.

Getting the clicks *and the conversions* will still matter. Maybe even more than before.

You must remember that Adsense, at the end of the day, is the other side of Google Ads. When most advertisers are using automated bidding strategies, the pay more for impressions and clicks that are more likely to convert.
Users won't click > advertisers can't sell - your EPM tanks.

I honestly don't know. Low traffic websites wit high ctr will probably suffer a lot. High traffic with low ctr will probably do well. I would say most sites fall under the first catagory. Remains to be seen anyway.

I don't even know if i'm happy or sad... let's see how the rates going to be.
I'm currently getting 0,27€ CPC, hope I can make more money with the new system...

jakeriley said:

If you haven't heard, adsense is moving away from paying by the click to a pay-per-impression model, in Jan apparently. Getting clicks won't be the game anymore, getting ad impressions will be.

What's your plan if you use adsense?

Click to expand...

I have no plans, not changing much.

Adsense has been making a lot of changes lately but I haven't been paying attention.

HenryObi said:

I have no plans, not changing much.

Adsense has been making a lot of changes lately but I haven't been paying attention.

Click to expand...

Can you explain why?

Moschoutis said:

Can you explain why?

Click to expand...

Why what?

Yesterday i posted the full explanation

https://www.blackhatworld.com/seo/google-adsense-scrapping-ppc-monetization.1542806/

Is Adsense arbitrage still a thing? I know people before were buying penny traffic and sending to their adsense sites. Maybe itll get bigger. There are exchange networks and such out there, never made much on Adsense but I have $23 sitting in my account from it. I was trying to add Ezoic + Adsense, didnt work.. Now maybe Ill remove adsense entirely. Can make more with other monetization methods.

Can it be gamed with paid views now ?

I think it has both bad and good sides. There are people made websites based on clicking business they will be in a great loss like AdSense loading, and there are people whose AdSense clicking is very low but got good impression.

So yeah, it's like good and bad at the same time.

1SEOWarrior said:

I think it has both bad and good sides. There are people made websites based on clicking business they will be in a great loss like AdSense loading, and there are people whose AdSense clicking is very low but got good impression.

So yeah, it's like good and bad at the same time.

Click to expand...

The revenue will be same in my opinion. Those who made lot of money earlier will adapt to these changes. You just need good quality traffic from tier 1 country and if you have cracked this earlier, there should not be much issue now also.

I believe they'll pay more per impression of average clickers without paying directly per click. This is similar to Facebook when they say you'll pay per conversion but it's just paying per impression of likely converters. But I could be wrong.

"Is Adsense arbitrage still a thing? I know people before were buying penny traffic and sending to their adsense sites. Maybe itll get bigger. There are exchange networks and such out there, never made much on Adsense but I have $23 sitting in my account from it. I was trying to add Ezoic + Adsense, didnt work.. Now maybe Ill remove adsense entirely. Can make more with other monetization methods."



I got to clarify I earned with autoblog site and now directory, other sites I run are different business model. In 2012 I had a plastic surgery niche blog I bought but due to sketchy seller had to refund. I dont do arbitrage/exchange of adsense but then again I never made much off my efforts.



Right now I watched a video on marketplace auctions and some of the things they do to inflate the traffic. Careful when buying any sites 2nd hand because so many people are gaming the system. I know for instance there exists CTR bots and stuff that easily inflate traffic analytics, but from what I read they inflate expired domain traffic by publishing AI content before a penalty comes down later.

seomaster5 said:

The revenue will be same in my opinion. Those who made lot of money earlier will adapt to these changes. You just need good quality traffic from tier 1 country and if you have cracked this earlier, there should not be much issue now also.

Click to expand...

Yes, if the targeted country is tier 1 then there is no problem with that. By the way will Google completely shift from PPC to rpm or it will keep the both? Or increase the RPM revenue?

gabasiq said:

I believe they'll pay more per impression of average clickers without paying directly per click. This is similar to Facebook when they say you'll pay per conversion but it's just paying per impression of likely converters. But I could be wrong.

Click to expand...

I'm just thinking out loud here, it's only 2 months away now.

I think you're wrong because they would have to be tracking the visitors to know they are "likely clickers" and no longer tracking is the point. They turned personalized ads OFF with this, too. They are in court over privacy issues, and they don't want to be in court over and over for privacy.

Google will take a 15% flat cut from adwords buyers up front, and 15% from publishers showing those ads,

What the buyers WILL get is the ability to pay for "viewable" ad impressions. (50% of ad showing for 1 second or more).
- Auto-ads will only show 1 in-article ad per full screen scroll.
- It will be in the ToS, if it's not already, that you can only put 1 ad manually per full screen scroll.

So, You WANT your visitors scrolling around, and hanging around, and having a good UX, which means needing to test layouts for CPM, not CPC revenue. If they go to a second page that's a huge chance at showing more ads... so get your internal link game in order too.

In fact, where you used to want adsense units before, near the stuff people want to see, is where you will want internal links now.

I think that's going to require layout changes more than people realize, yet. We'll see.

Edit: REMEMBER: Google's entire auto-ads system is built around getting the ads shown where they are most likely to be clicked... but that's not what you will want anymore. You want the visitor seeing ads, lots of them, but not leaving on them quickly and especially not getting annoyed.

It's not going to be as simple are just being paid differently IMO, we'll see. Lots of good theorycrafting on this already, feel free to share more thoughts!