On some days, I get around a $1-2 RPM or more with google adsense and that's with low traffic coming from search engines. Immediately when I see a high RPM, I tend to blast out my most viral content pages on social media creating an immediate boost in traffic but my RPM dramatically drops to the $0.30-0.60 cent range. What are your suggestions for me to maximize my revenue and maintain a high RPM when I promote heavily? If Monday-Thursday, I average about 1,000 pageviews each day and I promote on friday to generate 100,000 pageviews... The RPM drops, so in order for me to maintain a high RPM, should every day be generating 100,000 pageviews?