Adsense CPC scenario

Golonzo · Oct 15, 2017

Let's imagine you have a general website with articles covering a wide variety of topics and niches. A visitor enters the website using a low cpc keyword "free stuff in Ontario" but ends up navigating to a page with high cpc keywords such as "car accident lawyers" . The visitor then clicks the ad on the page with high CPC, will you get paid for the low cpc entry keyword or high cpc keyword?

reko888 · Oct 15, 2017

Depends on the ad being shown and what kind of targetting match won the auction.

It's possible for google to show ads that are not related to the content of your page. For example, if they think the cpm rate will be higher for them if they show an ad about freebies, then they are going to show that ad and your cpc will be lower, but overall you should make more money because ctr higher.

On the other hand, if google thinks they will make more money by showing the accident lawyer ad, then that is what will be shown. And typically, much higher cpc also.

From my experience, they will try to match the ad and content for something so specific.

Toz · Oct 15, 2017

reko888 said:
Depends on the ad being shown and what kind of targetting match won the auction.

It's possible for google to show ads that are not related to the content of your page. For example, if they think the cpm rate will be higher for them if they show an ad about freebies, then they are going to show that ad and your cpc will be lower, but overall you should make more money because ctr higher.

On the other hand, if google thinks they will make more money by showing the accident lawyer ad, then that is what will be shown. And typically, much higher cpc also.

From my experience, they will try to match the ad and content for something so specific.

This. And then there are your cookies..
That's why if you've noticed, often times, the ads you're being served may be closely related to other things you've been looking at, while online.
ie: You've been looking to travel for the upcoming holidays, so you've been on Priceline, Hotels, Expedia, etc... And now, you're on a site about recipes, but there's a Priceline ad being served to you. All those websites you visited, try to store cookies on your machine and then ad servers pick up on those cookies, and serve that information right back to you.

reko888 · Oct 15, 2017

100% yes. And aside from some cookies being retargetting cookies. Everytime you click a google ad, google also tries to form what is called an audience profile. And then that user can be targetted based on what google thinks the user is interested in and not necessarilly what is on your page.

So there are many ways to win the ad auction and what ad is shown will be google's best guess to maximize money for them, and subsequently you.

Tosmekop said:
This. And then there are your cookies..
That's why if you've noticed, often times, the ads you're being served may be closely related to other things you've been looking at, while online.
ie: You've been looking to travel for the upcoming holidays, so you've been on Priceline, Hotels, Expedia, etc... And now, you're on a site about recipes, but there's a Priceline ad being served to you. All those websites you visited, try to store cookies on your machine and then ad servers pick up on those cookies, and serve that information right back to you.

Golonzo · Oct 15, 2017

Interesting, so a higher cpc would be more likely if the website focused on cars because of the audience profile/cookies as opposed to a general website. I chose a shitty keyword for an example.

reko888 said:
Depends on the ad being shown and what kind of targetting match won the auction.

It's possible for google to show ads that are not related to the content of your page. For example, if they think the cpm rate will be higher for them if they show an ad about freebies, then they are going to show that ad and your cpc will be lower, but overall you should make more money because ctr higher.

On the other hand, if google thinks they will make more money by showing the accident lawyer ad, then that is what will be shown. And typically, much higher cpc also.

From my experience, they will try to match the ad and content for something so specific.

reko888 · Oct 15, 2017

Golonzo said:
Interesting, so a higher cpc would be more likely if the website focused on cars because of the audience profile/cookies as opposed to a general website. I chose a shitty keyword for an example.

We were just trying to say that just because your site/page is focused on a high cpc keyword, for example accident lawyers, doesn't mean that you will always get the high cpc accident lawyer ads because there are more factors than just Cpc.

What if the system thinks you will make more money showing a low cpc ad that has a much higher ctr? Cpc is not the only metric.

But saying that. I prefer niche sites over general sites.

reko888 · Oct 15, 2017

To answer your question more directly.

Go niche and target a high cpc keyword. This will give you the best chance to get high cpc ads if that is your main goal.

Golonzo · Oct 15, 2017

reko888 said:
We were just trying to say that just because your site/page is focused on a high cpc keyword, for example accident lawyers, doesn't mean that you will always get the high cpc accident lawyer ads because there are more factors than just Cpc.

What if the system thinks you will make more money showing a low cpc ad that has a much higher ctr? Cpc is not the only metric.

But saying that. I prefer niche sites over general sites.

Got it, thanks!

Adsense CPC scenario

Golonzo

Junior Member

reko888

Junior Member

Toz

Elite Member

reko888

Junior Member

Golonzo

Junior Member

reko888

Junior Member

reko888

Junior Member

Golonzo

Junior Member

Main Menu

Marketplace

Making Money

BlackHat World