This was driving me nuts! One of my main competitors is showing over 200k backlinks and I am showing 900 in Yahoo. Here I am going nuts trying to build backlinks by articles, bookmarks, blog posts, rss etc.. but still saying how the hell am I going to ever get close to that? So I checked relentlessly by clicking on the web pages showing as a backlink in yahoo and search for the keyword anchor text and nothing in the content or anywhere except an adsense ad with that anchor text??? So is this correct that the big G counts that as a backlink? Any insight would be greatly appreciated?