ads with celebrities

It's usually a copy of the ad, they edit it to be different from the original so it's less likely to be picked up by Facebook.

that way to bypass fb, people use this way often

Using random videos like clocks or drawings in Facebook ads can serve a variety of purposes. Sometimes, random videos that are unrelated to the product can grab the attention of users and make them stop and watch the ad longer. This can help increase engagement. Some advertisers use random videos to “bait” views, that is, attract viewers to their website or video, and then introduce the product. However, this method is often ineffective and can be off-putting to viewers. If the video in the ad has nothing to do with the product or service being advertised, it can be a red flag.

This is a way to bypass meta moderation. It can make your account last longer.

That will help your campaign pass Facebook's censorship.

That's how most people get around Facebook censorship.

I think of it as a way to bypass Facebook's censorship, avoiding account deactivation, similar to cloaking link

I think: they are misleading Facebook about the product they provide so that their account is not banned. However, if many viewers report, the account is likely to be noticed and locked normally.

Facebook values videos with long viewing times. By inserting random videos, advertisers can increase the average viewing time of their ads, improving their display performance.

HA Marketing Agency said:

That can fool Meta; I've also advised my clients to do the same.

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thanks for your knowledge

knuto said:

I noticed that in some ads, people put random videos like a clock or some drawing in the rest of the video. Could it be to try to scam Facebook? Could someone explain to me why?

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as you said. but now there is not much chance to pass censorship because meta AI has advanced a lot

Yeah, it’s a tactic to bypass Facebook’s detection. Some use random visuals to avoid ad rejections. Have you seen this often?

that is the way to make your account work better, but still can get your account locked

To understand this concept a bit more allow me to go into some details,

Scanning an entire video for bad shit = costly

Meta obviously does want to make sure no celebs or bad stuff is spotted in the video but at the same time does not want to spend even more money and go through several minutes of video ads with 100+ being uploaded which would be a huge loss in money for FB.

Instead, they kinda scan the obvious, which is the first 10 seconds.

To view entire videos manually it's going to cost even more, which AI is replacing at the moment.

Back in the day, even Images that did well on BH would get scanned and almost automatically banned so what we did back then was re-compress the image or simply add a pattern or layer over it in Photoshop or whatever and set it to a 1% Opacity, so the image would not be automatically flagged.

With videos, it's also encrypting and compressing but adding a few seconds of a clock video before the real video starts does help as well, but I am not a huge video tech so someone else is probably able to explain it much better.

Pretty much what everyone already said, it's just to fool facebook.

IMO this way is not that effective tho, though I believe people with video skills know how to plat with the data of the video.