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Ads Versus Selling A Product?

Discussion in 'Black Hat SEO' started by invinceable, Aug 1, 2008.

  1. invinceable

    invinceable Regular Member

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    Hello everyone,

    I have been lurking for quite some time. I have been picking up how to identify niche markets, and how to optimize your site to get traffic there. Now, I have part 1 and 2 down, but number three is where I haven't been able to find a clear cut answer.

    Generally, what is better for monetization of your site... ads or selling a product through something liek clickbank?


    All you veterans out there, generally what nets you more money?

    Thanks for any pointers guys.
     
  2. urbanzen

    urbanzen Junior Member

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    I think the problem with selling a product is that you need to dedicate a certain chunk of space in your webpage real-estate, to have the effect. What I mean is, that you will need:

    1. pictures of the product
    2. a call to action link to the product in question
    3. Your feedback/review/comments etc.

    An ad is usually 100x100, 50x200, 80x XXX, and takes up less real-estate in your site.

    So with that in mind...
    People come to your site to read your content, and if they find it useful, they may take a quick look at your ad, to see if they find it useful.. so if you do a killer review of your product, that still stands for Content!

    And then there is the payoffs.. with each ad click, you may be getting a few cents a click, and with each product SALE, you get a % of the value..

    So if you suck at writing killer reviews, go with awesome content of nude Paris Hilton, pic+ads boxing it..

    But, since you're doing niche market, I'd recommend products, because if you play your game well in the niche, there will be converting visitors.

    Urban
     
  3. invinceable

    invinceable Regular Member

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    Urban:

    Thank you very much for the advice ! I will look into clickbank products.
     
  4. berrycorp

    berrycorp Guest

    i'll rather recommend the free signups things that pay per sign up on linkshare.... related to your field n make them banners urself... u'll get more signups that ways... customize the banners to what your users wanna see! :)
     
  5. scubaslick

    scubaslick Regular Member

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    There is no "definitive" answer. It depends on the market. Somebody looking for FREE stuff might be tempted to click on an ad on your site claiming to have a FREE widget, but wouldn't actually buy one no matter what you did.

    Others, if you catch them during the right part of the buying cycle, might order a dozen widgets a day off your site.

    It's not about the site, it's about the surfer.
     
  6. mashup

    mashup Newbie

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    If you find niches with good converting products and not so much competition then you will do way better with affiliate marketing .. always.

    What methods are you using to build traffic and locate niches? Would be cool if you would share some of your methods :D