- Jun 8, 2023
- 420
- 178
Many advertisers still run ads full-day, and I used to do the same—launch a campaign and leave it to fate. However, I realized later that this isn’t an optimal approach, especially for conversion-focused campaigns, if you’re working with a limited budget and need to save every dollar.
If you’re spending $1,000/day, you could easily lose $200–300 overnight without generating sales. The same applies to other low-conversion times like 6–9 AM and 4–6 PM, where both Vietnamese and Western audiences are less likely to buy.
During this time, people are relaxed, scrolling on their phones, and their mindset is often “if I like it, I’ll buy it.”
For conversion campaigns where the sole goal is sales, focus your budget on this time slot instead of spreading it out all day. This is particularly effective for those with limited budgets, as you avoid wasting money during low-conversion periods.
Good luck, and happy advertising!
Why Full-Day Ads Aren’t Ideal for Low Budgets
Running ads 24/7 means they’ll be shown continuously from midnight to midnight, including “dead hours” like midnight to 8 AM. While there are some users online during these hours, purchasing intent is minimal.- Who’s messaging businesses at 2–3 AM?
- Who’s buying products at 4–5 AM?
If you’re spending $1,000/day, you could easily lose $200–300 overnight without generating sales. The same applies to other low-conversion times like 6–9 AM and 4–6 PM, where both Vietnamese and Western audiences are less likely to buy.
Golden Hours for Conversions
From my experience, the best time to get sales is 8 PM to 1 AM.During this time, people are relaxed, scrolling on their phones, and their mindset is often “if I like it, I’ll buy it.”
For conversion campaigns where the sole goal is sales, focus your budget on this time slot instead of spreading it out all day. This is particularly effective for those with limited budgets, as you avoid wasting money during low-conversion periods.
When Full-Day Ads Make Sense
- Big Budgets: If you have a large budget and don’t mind burning cash, running ads full-day is fine.
- Engagement/Reach Campaigns: These campaigns aim for broad exposure and interaction rather than immediate sales, so full-day ads can work here.
Key Takeaways
- Nighttime ads (8 PM–1 AM) statistically and practically have 2–30% higher conversion rates compared to daytime ads.
- This focused approach minimizes wasted ad spend and maximizes sales potential.
- Of course, results depend on factors like content, landing pages, products, and a bit of luck.
Good luck, and happy advertising!
