ADS on Google

How do you guys run ads on google like a pro?

Can I have some pro tips please?

Running Google Ads like a pro takes consistent effort and a strategic approach. First define crystal clear goals. What are you really trying to achieve brand awareness leads sales? Then nail your keyword research. Think like your customer and anticipate their searches using relevant long tail keywords. Next craft compelling ad copy that speaks directly to your audience's needs highlighting benefits not just features. Don't forget about negative keywords crucial for filtering irrelevant traffic and saving budget. Continually refine your bidding strategy. Manual bidding offers more control but automated strategies like Target CPA can be powerful with enough data. Finally rigorously track and analyze your results. Google Ads provides a wealth of data use it to optimize your campaigns for better performance. A/B testing ad copy landing pages and bidding strategies is essential for continuous improvement. Its an ongoing process of learning and adapting.

What type of ads are you trying to run? That'll help determine what advice people can give as BH/WH and the niche are factors can make a difference

chrisgreen said:

What type of ads are you trying to run? That'll help determine what advice people can give as BH/WH and the niche are factors can make a difference

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im trying to run ad for my app

Treat Google Ads as a finely tuned engine rather than a set-and-forget tool. Start by organizing your campaigns so that each ad group speaks directly to a single, clear search intent; this tight alignment between keywords, headlines, and landing-page copy not only makes your ads more compelling but also boosts your Quality Score, which lowers your overall cost per click.
As you collect search term data, continually refine who sees your ads by adding negative keywords to filter out irrelevant traffic. At the same time, write multiple responsive search ads for each group, mixing up your value propositions and calls-to-action to see which messaging resonates best. Don’t overlook ad extensions—they expand your real estate on the results page and give people more reasons to click through.

In reality, Google Ads are simple:

1. Be sure to be tracking all the conversion with Google Tag Manager.
2. If your account is fair new, then your first campaign must start with Maximize Clics. Once is gather results then you can change to Max. Conversions and then for scaling CPA. Remember this phrase that I learnt in a Google Ads Mentorship I paid a lot of time ago: "Don't drive a Ferrari without a handbrake" .... ALWAYS scale with CPA.
3. Optimize and scale. Is super recommended to almost in daily basis to check the search terms and to add those to avoid as negative terms, to avoiding losing money.

I'd like to give you more insights. But first is important to know: Are you running WH, GH or BH campaigns ? Also, are you running Search, Display or YouTube Campaign as they are extremely different approaches depending on that.

Cheers.

When I first started, I asked a Google Direct customer manager to teach me. But later on, I still needed to gain more experience on my own.

I am also interested in this problem, GG or FB, which one will be more effective?

pijamab0t said:

google

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Currently, according to my research, GG has more users than Facebook, but is the cost of GG high and is GG as unstable as FB?

Google is a very complex platform. Facebook is much simpler, but difficult in terms of profi

julietj said:

Currently, according to my research, GG has more users than Facebook, but is the cost of GG high and is GG as unstable as FB?

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Start with clear campaign goals and solid keyword research. Use tightly themed ad groups, compelling ad copy, and A/B testing to refine performance. Track conversions closely and let data guide your budget allocation.

There are plenty of good guides on YT brodi.

The real knowledge comes from experience (putting some money into it).

tsunaniB said:

Start with clear campaign goals and solid keyword research.

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Start with a white company. Do not use banned keywords. Do not use a large budget (your account will most likely have a limit of $10/per day at the start). Use a high-quality white page and cloaking service.

tsunaniB said:

Start with clear campaign goals and solid keyword research. Use tightly themed ad groups, compelling ad copy, and A/B testing to refine performance. Track conversions closely and let data guide your budget allocation.

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