ADS IN EUROPE

check the ad account and FB Page you are using, they may have encountered limitations
 
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The population rate in Europe is lower than in other regions and recently Europe is in an economic crisis, I think it is understandable that the results are high.
 
I think it's because the content isn't perfect, and they don't care much about your product
 
It's true that fees have increased compared to 1-2 months ago. That's why advertisers are skeptical
 
There will be times when your campaign will still be the same but will cost more, so choose an appropriate time frame or change the content of your campaign.
 
Haven't noticed any extreme changes but it depends on season and other factors. Keep in mind that European Championship of football is coming up for example, such events always cause a higher CPM.

Anyway over the years it definitely has gone up, for me it's been like 30% in 2 years time. Just make sure you earn more over time so you can spend more. It's part of the game.
 
hopelesslion said:
Is it just me that's facing this? ADS in Europe are 4-5 times more expensive than it were 1 month ago. I am almost always chosing Engagement campaign for messages and it's not normal to pay 4-5$ per message in Poland or France on example..
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The CPC is getting higher when you target some interests.

Try to change interests and use other ideas in your ads!
 
Perhaps your content/images are not attractive enough to users, try starting with a few different content/images then see the results, if the campaign is good, increase the budget.
 
Advertising campaigns with high bids may be because your advertising content does not really attract customers. Change the content and start over with new campaigns
 
Is your product perhaps too much on the European market?
High bid, small scope
Please change the content, images and target customers
More innovation is needed to bring down bids

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Expensive bid it also depends on the product you sell on the advertising campaign
 
It depends on your campaigns and on your products. Have you tested different ads?
 
That's because your campaign hasn't attracted many customers. You should refresh your campaign and test it across multiple ad accounts. Whichever account is better, you will increase the budget for it.
 
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