Ads for Eye Lash Business

I have some experience in promoting products for dropshipping but not sure how to create ads to bring in new clients for my girlfriends eye lash business.

I have a domain which is redirecting to her Instagram page, a facebook page, and an instagram page.

We are planning to run ads on facebook and instagram since she gets most of her clients from there.

Our current audience is 16k in a small city females aging from 20-45. We will be targeting the main city + radius.

Which objective should I be going for? Link clicks to her domain that directs people to the Instagram or PPE?

Courosel ads or video ads? (we have lots of pictures/videos)

Should we be offering discounts in the ads to gain more clients?

At the moment I have a few link click ads to get instagram page for testing and I am paying $0.50/click (started running these recently)

I am going to be testing a lot of these things but would like to hear from someone who is experienced.

You should focus on IG video Ads , yes you should give people a discount. Your client collect emails?

Razen666 said:

You should focus on IG video Ads , yes you should give people a discount. Your client collect emails?

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I will run some video ads and a discount in the next ad, thanks.

Collecting emails is on the to do list.

PPE is best for Instagram and Facebook in your niche.
Try whatsapp campaign by facebook if that is available in your country.

jhakasseo said:

PPE is best for Instagram and Facebook in your niche.
Try whatsapp campaign by facebook if that is available in your country.

Click to expand...

Thanks, I'll try that out.