Though this site, http://admongo.gov, was intended for kid 8-12, it is a pretty entertaining way to look at marketing. There are some pretty funny examples on there and may get your brain working at new approaches to marketing. The guidance to gullible consumers is to determine WHO is placing the ad, WHAT is the message of the ad, and WHAT are they trying to get you to do? For those marketers with an unstructured plan, you can get from this: 1. FOCUS on your target audience. 2. Deliver a specific, motivating message (think emotional triggers). 3. Point your target in a specific direction to take action. If nothing else, http://admongo.gov is a pretty fun site even if it is a government site.